Best CRM Software of 2026
Compare the best CRM software to manage customer relationships, automate sales pipelines, and grow your business.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
At a Glance
Quick Answer
HubSpot CRM is the best crm software for most users in 2026. It scored 9.3/10 in our testing and starts at $20.00/mo. Robust free forever plan. Salesforce is better if you need industry-leading features.
If you're still tracking your sales pipeline in spreadsheets, I get it. CRMs can feel like overkill, especially when you're small. But there's a point where you can't keep everything in your head anymore.
I've helped implement CRMs for teams ranging from 2-person startups to 200-person sales orgs. The tools that work best are rarely the ones with the most features.
These rankings are based on real sales environments - actual pipelines, actual deals, actual adoption challenges.
Our Top Pick
Editor's Choice
HubSpot CRM
Editor's ChoicePowerful free CRM with full marketing suite
Pros
- Robust free forever plan
- Excellent user interface
- Full marketing suite available
- Great email tracking
Cons
- Paid plans are expensive
- Advanced features locked behind hubs
- Can get complex quickly
Free tier • Paid from
$20/mo
All CRM Software Ranked
Filter and sort to find your perfect match
- Robust free forever plan
- Excellent user interface
- Full marketing suite available
- Paid plans are expensive
- Advanced features locked behind hubs
- Can get complex quickly
Free tier • Paid from
$20/mo
- Industry-leading features
- Highly customizable
- Massive app ecosystem
- Expensive for small businesses
- Steep learning curve
- Can be overwhelming
Starting from
$25/mo
- Intuitive visual pipeline
- Designed for sales teams
- Great email integration
- No free plan
- Limited marketing features
- Basic reporting on lower tiers
Starting from
$14/mo
- Highly visual and customizable
- Built on powerful Work OS platform
- Two-way Gmail/Outlook sync
- Minimum 3 seats on paid plans
- Advanced features locked to higher tiers
- Costs rise quickly with add-ons
Free tier • Paid from
$12/mo
- Built-in calling and SMS
- Power dialer included
- Excellent email sequences
- No free plan
- Expensive for small teams
- Limited marketing features
Starting from
$49/mo
- Built specifically for Google Workspace
- Seamless Gmail Chrome extension
- Automatic data capture from emails
- Only works with Google Workspace
- Business plan expensive at $134/user
- Starter plan has no pipelines
Starting from
$12/mo
- Competitive pricing
- Free plan for 3 users
- Part of Zoho ecosystem
- Interface feels dated
- Learning curve exists
- Support can be slow
Free tier • Paid from
$14/mo
- Built-in phone and email
- AI-powered lead scoring
- Generous free plan
- Limited third-party integrations
- Fewer advanced features
- Reporting is basic
Free tier • Paid from
$15/mo
- Combines CRM and project management
- AI-powered lead management
- 500+ integrations via AppConnect
- Annual billing only
- Email sequences not included
- Marketing automation costs extra
Free tier • Paid from
$29/mo
- Seamless Zendesk Support integration
- Built-in phone and power dialer
- AI-powered lead scoring
- Task automation on higher tiers only
- Team plan limited to 3 users
- Advanced analytics require Explore add-on
Starting from
$19/mo
Best For Your Needs
Find the perfect crm software for your specific use case
Best CRM for Small Business
Grow your business with the right CRM
View recommendationsBest CRM for Startups
Grow from zero to hero
View recommendationsBest Enterprise CRM
Scalable solutions for large organizations
View recommendationsBest CRM for Sales Teams
Close more deals with better tools
View recommendationsBest CRM for Solo Entrepreneurs
Manage contacts without the complexity
View recommendationsBest CRM for Real Estate
Manage listings, leads, and transactions
View recommendationsBest CRM for Consultants
Track clients, projects, and invoicing
View recommendationsBest CRM for Financial Advisors
Client management with compliance features
View recommendationsBest CRM for SaaS Companies
Track subscriptions and reduce churn
View recommendationsBest CRM for E-commerce
Customer data from your online store
View recommendationsBest CRM for Nonprofits
Donor management and fundraising tools
View recommendationsBest CRM with Email Integration
Sync Gmail and Outlook seamlessly
View recommendationsBest CRM with Automation
Automate follow-ups and workflows
View recommendationsBest CRM for Reporting & Analytics
Custom dashboards and sales forecasting
View recommendationsBest Free CRM Software
Get started without any cost
View recommendationsBest Cheap CRM Software
Powerful CRM under $20/user/month
View recommendationsCompare CRM Software
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Frequently Asked Questions
What is the best crm software in 2025?
HubSpot CRM is our top pick for best crm software in 2025. It scored 9.3/10 in our testing, offering powerful free crm with full marketing suite.
What is the cheapest crm software?
Copper is the most affordable option at $12.00/mo. It scores 8.5/10 in our testing.
Which crm software has the highest rating?
HubSpot CRM has the highest rating at 9.3/10. Robust free forever plan.
How many crm softwares did you test?
We tested 10 crm softwares for this comparison. Our testing methodology includes real-world usage, feature analysis, and price-to-value assessment.
Are these crm software reviews honest?
Yes, we independently test all crm softwares using our own accounts. Some links are affiliate links, but this doesn't affect our ratings. See our disclosure policy for details.
How We Test
Our team tests every product thoroughly before making recommendations. We evaluate performance, features, ease of use, customer support, and value for money. Each product goes through real-world testing scenarios to ensure our ratings reflect actual user experience.