Best Email Marketing of 2026
Discover the best email marketing software to grow your audience, automate campaigns, and increase conversions with high deliverability.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
At a Glance
Quick Answer
Mailchimp is the best email marketing for most users in 2026. It scored 9.1/10 in our testing and starts at $13.00/mo. Free plan for up to 500 contacts. MailerLite is better if you need very affordable pricing from $10/mo.
I've been doing email marketing since 2015, back when "just send a newsletter" was considered a strategy. I've watched platforms come and go, features get copied across tools, and pricing models get increasingly confusing.
What I've learned: the right platform depends entirely on your business model. An e-commerce store has different needs than a blogger, which has different needs than a SaaS company.
These rankings reflect real campaigns, real results, and real frustrations. Not feature checklists - actual experience.
Our Top Pick
Editor's Choice
Mailchimp
Editor's ChoiceMost popular email platform with powerful automation
Pros
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
Cons
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Free tier • Paid from
$13/mo
All Email Marketing Ranked
Filter and sort to find your perfect match
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Free tier • Paid from
$13/mo
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
Free tier • Paid from
$10/mo
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
Free tier • Paid from
$9/mo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Free tier • Paid from
$20/mo
- Most powerful automation builder
- Built-in CRM included
- Excellent deliverability rates
- No free plan
- Can be overwhelming for beginners
- CRM features require higher tier
Starting from
$29/mo
- Free plan for up to 500 contacts
- Unlimited email sends on all paid plans
- Built-in webinar hosting
- Webinar features require higher tiers
- Free plan has limited automation
- Interface can feel cluttered
Free tier • Paid from
$19/mo
- Powerful e-commerce automation
- 50+ prebuilt workflows ready to use
- Dynamic behavior-based segmentation
- No free plan (14-day trial only)
- Expensive for larger lists
- Best suited for e-commerce only
Starting from
$39/mo
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Free tier • Paid from
$25/mo
- Excellent customer support (phone included)
- Very easy to use
- Event management tools
- No free plan (only trial)
- Automation is basic
- Higher price than competitors
Starting from
$12/mo
- Free plan for up to 500 subscribers
- 25+ years of email marketing experience
- Excellent deliverability rates
- Recent price increases (50-150%)
- Limited automation compared to competitors
- Dated interface design
Free tier • Paid from
$12.5/mo
Best For Your Needs
Find the perfect email marketing for your specific use case
Best Email Marketing for Small Business
Affordable solutions for growing businesses
View recommendationsBest Email Marketing for E-commerce
Shopify integration and cart recovery
View recommendationsBest Email Marketing for Creators
Perfect for bloggers, YouTubers, and podcasters
View recommendationsBest Email Marketing for Agencies
White-label solutions and multi-client management
View recommendationsBest Email Marketing for Nonprofits
Donor engagement and fundraising campaigns
View recommendationsBest Email Marketing for SaaS
User onboarding, retention, and product updates
View recommendationsBest Email Automation Software
Advanced workflows and sequences
View recommendationsBest Email Marketing for Deliverability
Maximize inbox placement and avoid spam folders
View recommendationsBest Email Newsletter Platforms
Build and grow your newsletter audience
View recommendationsBest Transactional Email Services
Reliable delivery for order confirmations and receipts
View recommendationsBest Free Email Marketing
Start email marketing without spending a dime
View recommendationsBest Cheap Email Marketing Tools
Powerful email marketing under $20/month
View recommendationsBest Enterprise Email Marketing
Scale to millions of subscribers with advanced features
View recommendationsBest Email Marketing for Drip Campaigns
Nurture leads with automated email sequences
View recommendationsBest Email Marketing with Landing Pages
Build landing pages and grow your list
View recommendationsCompare Email Marketing
Select 2-3 products to compare side by side
Frequently Asked Questions
What is the best email marketing in 2025?
Mailchimp is our top pick for best email marketing in 2025. It scored 9.1/10 in our testing, offering most popular email platform with powerful automation.
What is the cheapest email marketing?
Constant Contact is the most affordable option at $12.00/mo. It scores 8.3/10 in our testing.
Which email marketing has the highest rating?
Mailchimp has the highest rating at 9.1/10. Free plan for up to 500 contacts.
How many email marketings did you test?
We tested 10 email marketings for this comparison. Our testing methodology includes real-world usage, feature analysis, and price-to-value assessment.
Are these email marketing reviews honest?
Yes, we independently test all email marketings using our own accounts. Some links are affiliate links, but this doesn't affect our ratings. See our disclosure policy for details.
How We Test
Our team tests every product thoroughly before making recommendations. We evaluate performance, features, ease of use, customer support, and value for money. Each product goes through real-world testing scenarios to ensure our ratings reflect actual user experience.