Klaviyo Review
E-commerce email marketing with Shopify integration
Overall Rating
Based on our testing
Quick Answer
Klaviyo scores 8.8/10 in our testing. It's best for deep e-commerce integrations and powerful segmentation based. Key strength: Deep e-commerce integrations. Main weakness: Expensive for large lists.
Quick Summary
Klaviyo is the leading email marketing platform for e-commerce. With deep Shopify integration, powerful segmentation, and predictive analytics, it helps online stores maximize revenue.
Pros & Cons
What we like
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
What could be better
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Typical Promotions
- •Volume-based pricing discounts
- •Agency partner deals
Best time to buy: Free tier for small lists
Klaviyo Pricing
- 250 contacts
- 500 emails/mo
- Email support
- 150 SMS credits
- 251-500 contacts
- 5,000 emails/mo
- 1,250 SMS credits
- Priority support
Key Features
Klaviyo In-Depth Review
Klaviyo is Klaviyo is the leading email marketing platform for e-commerce. With deep Shopify integration, powerful segmentation, and predictive analytics, it helps online stores maximize revenue. With an overall rating of 8.8/10 based on our testing, it delivers strong performance across key metrics in the email marketing space.
Key Findings
- Deep e-commerce integrations: This stands out in our testing as a key strength of Klaviyo.
- Powerful segmentation based on purchase behavior: This stands out in our testing as a key strength of Klaviyo.
- Predictive analytics and CLV: This stands out in our testing as a key strength of Klaviyo.
Performance & Speed
Klaviyo performed exceptionally well in our testing. Deep e-commerce integrations.
Features & Functionality
Klaviyo includes automation, ab testing, landing pages, segmentation. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated deep e-commerce integrations.
Pricing & Value
Klaviyo offers a free tier, making it accessible for users to try before committing. Paid plans start at $20/month. The free option is genuinely useful, not just a limited trial.
Ease of Use
Klaviyo's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize deep e-commerce integrations
- Those seeking a premium, reliable solution
- Budget-conscious users who want to try before buying
- Users seeking value without sacrificing essential features
- Users who can't accept expensive for large lists
- Budget-restricted users who need a more affordable option
The Bottom Line
Klaviyo is a solid performer that works well for most users. Its strength in deep e-commerce integrations makes it worth considering, though expensive for large lists may affect certain users.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
Free tier available • Paid plans from
$20/mo
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Klaviyo FAQ
How much does Klaviyo cost?
Klaviyo starts at $0.00/mo for the Free plan. They also offer Email ($20/mo), Email + SMS ($35/mo).
Is Klaviyo worth it in 2025?
Klaviyo scores 8.8/10 in our testing. Deep e-commerce integrations. However, expensive for large lists.
What are the pros and cons of Klaviyo?
Pros: Deep e-commerce integrations; Powerful segmentation based on purchase behavior; Predictive analytics and CLV. Cons: Expensive for large lists; Steep learning curve; Not ideal for non-e-commerce.
Is Klaviyo safe to use?
Klaviyo is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan with 250 contacts, 500 emails/mo. Paid plans start at $20/mo.
Is Klaviyo GDPR compliant?
Klaviyo offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.