MailerLite Review
Simple, affordable email marketing with generous free plan
Overall Rating
Based on our testing
Quick Answer
MailerLite scores 9/10 in our testing. It's best for very affordable pricing and generous free plan. Key strength: Very affordable pricing from $10/mo. Main weakness: Free plan reduced from 1,000 to 500 subscribers.
Quick Summary
MailerLite is known for its simplicity and affordability, offering a generous free plan and intuitive drag-and-drop editor. Perfect for small businesses and beginners who want powerful email marketing without complexity.
Pros & Cons
What we like
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
What could be better
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Typical Promotions
- •30% off annual billing
- •Black Friday - up to 50% off
- •Free plan available
Best time to buy: Free tier or Black Friday for annual
MailerLite Pricing
- 500 subscribers
- Unlimited emails
- 3 users
- Templates
- 500 subscribers
- 12,000 emails/mo
- 1 user
- Automation
- 500 subscribers
- Unlimited emails
- Unlimited users
- AI writing assistant
Key Features
MailerLite In-Depth Review
MailerLite is MailerLite is known for its simplicity and affordability, offering a generous free plan and intuitive drag-and-drop editor. Perfect for small businesses and beginners who want powerful email marketing without complexity. With an overall rating of 9/10 based on our testing, it stands as one of the top options in the email marketing space.
Key Findings
- Very affordable pricing from $10/mo: This stands out in our testing as a key strength of MailerLite.
- Generous free plan (500 subscribers): This stands out in our testing as a key strength of MailerLite.
- Intuitive drag-and-drop editor: This stands out in our testing as a key strength of MailerLite.
Performance & Speed
MailerLite performed exceptionally well in our testing. Very affordable pricing from $10/mo.
Features & Functionality
MailerLite includes automation, ab testing, landing pages, segmentation. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated very affordable pricing from $10/mo.
Pricing & Value
MailerLite offers a free tier, making it accessible for users to try before committing. Paid plans start at $10/month. The free option is genuinely useful, not just a limited trial.
Ease of Use
MailerLite's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize very affordable pricing from $10/mo
- Those seeking a premium, reliable solution
- Budget-conscious users who want to try before buying
- Users seeking value without sacrificing essential features
- Users who can't accept free plan reduced from 1,000 to 500 subscribers
- Budget-restricted users who need a more affordable option
The Bottom Line
MailerLite is an excellent choice that we confidently recommend. It excels in very affordable pricing from $10/mo while offering strong value at its price point.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
Free tier available • Paid plans from
$10/mo
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MailerLite FAQ
How much does MailerLite cost?
MailerLite starts at $0.00/mo for the Free plan. They also offer Growing Business ($10/mo), Advanced ($20/mo).
Is MailerLite worth it in 2025?
MailerLite scores 9/10 in our testing. Very affordable pricing from $10/mo. However, free plan reduced from 1,000 to 500 subscribers.
What are the pros and cons of MailerLite?
Pros: Very affordable pricing from $10/mo; Generous free plan (500 subscribers); Intuitive drag-and-drop editor. Cons: Free plan reduced from 1,000 to 500 subscribers; Limited advanced automation; Basic reporting compared to competitors.
Is MailerLite safe to use?
MailerLite is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Does MailerLite have a free plan?
Yes, MailerLite offers a free plan with 500 subscribers, 12,000 emails/mo. Paid plans start at $10/mo.
Is MailerLite GDPR compliant?
MailerLite offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.