MailerLite vs Klaviyo
MailerLite vs Klaviyo is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While MailerLite leads with a 9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
MailerLite beats Klaviyo for most users. It scores 9/10 vs 8.8/10 and very affordable pricing from $10/mo. Choose Klaviyo if you need deep e-commerce integrations.
MailerLite
WinnerSimple, affordable email marketing with generous free plan
Starting from
$10/mo
Klaviyo
E-commerce email marketing with Shopify integration
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.0/10 | 8.8/10 |
| Starting Price | $10/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | 250 (free) |
| Emails per Month | 12,000 (free) | 500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 100+ | 80+ |
| Analytics | ||
| Integrations | 140+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
MailerLite
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Key Difference
The core difference lies in approach: MailerLite focuses on very affordable pricing from $10/mo, while Klaviyo emphasizes deep e-commerce integrations. Both philosophies have merit depending on your priorities.
Which Should You Choose?
MailerLite
Choose MailerLite if you prioritize very affordable pricing from $10/mo, want to start with a free tier, or value generous free plan (500 subscribers).
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Our Verdict
After thorough testing, MailerLite is our winner with a rating of 9/10 compared to Klaviyo's 8.8/10. MailerLite stands out for its very affordable pricing from $10/mo and generous free plan (500 subscribers). While Klaviyo is more affordable, MailerLite's advantages justify the price difference for most users. However, Klaviyo remains an excellent choice if deep e-commerce integrations is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between MailerLite and Klaviyo is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is MailerLite better than Klaviyo?
MailerLite scores higher in our testing (9/10 vs 8.8/10). MailerLite excels at very affordable pricing from $10/mo, while Klaviyo is better for deep e-commerce integrations.
Which is cheaper, MailerLite or Klaviyo?
Klaviyo is more affordable at $0.00/mo vs $0.00/mo. Klaviyo offers NaN% savings.
MailerLite vs Klaviyo: which should I choose?
Choose MailerLite if you prioritize very affordable pricing from $10/mo. Choose Klaviyo if you need deep e-commerce integrations. Both are solid email marketing options.
What's the main difference between MailerLite and Klaviyo?
The main difference is MailerLite offers simple, affordable email marketing with generous free plan, while Klaviyo focuses on e-commerce email marketing with shopify integration.