Mailchimp Review
Top PickMost popular email platform with powerful automation
Overall Rating
Based on our testing
Quick Answer
Mailchimp scores 9.1/10 in our testing. It's best for most users and overall value. Key strength: Free plan for up to 500 contacts. Main weakness: Pricing increases quickly with list size.
Quick Summary
Mailchimp is the most popular email marketing platform, known for its user-friendly interface, powerful automation features, and comprehensive marketing tools. Great for businesses of all sizes.
Pros & Cons
What we like
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
- Detailed analytics and reporting
- Integrates with 300+ apps
What could be better
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Typical Promotions
- •Annual plan savings
- •Occasional promotional pricing
Best time to buy: Anytime - free tier available
Mailchimp Pricing
- 500 contacts
- 1,000 emails/mo
- Basic templates
- Limited automation
- 500 contacts
- 6,000 emails/mo
- Advanced automation
- Retargeting ads
Key Features
Mailchimp In-Depth Review
Mailchimp is Mailchimp is the most popular email marketing platform, known for its user-friendly interface, powerful automation features, and comprehensive marketing tools. Great for businesses of all sizes. With an overall rating of 9.1/10 based on our testing, it stands as one of the top options in the email marketing space.
Key Findings
- Free plan for up to 500 contacts: This stands out in our testing as a key strength of Mailchimp.
- Easy-to-use drag-and-drop editor: This stands out in our testing as a key strength of Mailchimp.
- Extensive template library: This stands out in our testing as a key strength of Mailchimp.
Performance & Speed
Mailchimp performed exceptionally well in our testing. Free plan for up to 500 contacts.
Features & Functionality
Mailchimp includes automation, ab testing, landing pages, segmentation. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated free plan for up to 500 contacts.
Pricing & Value
Mailchimp offers a free tier, making it accessible for users to try before committing. Paid plans start at $13/month. The free option is genuinely useful, not just a limited trial.
Ease of Use
Mailchimp's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. The user experience is clearly a priority for the development team.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize free plan for up to 500 contacts
- Those seeking a premium, reliable solution
- Budget-conscious users who want to try before buying
- Users seeking value without sacrificing essential features
- Users who can't accept pricing increases quickly with list size
- Budget-restricted users who need a more affordable option
The Bottom Line
Mailchimp is an excellent choice that we confidently recommend. It excels in free plan for up to 500 contacts while offering strong value at its price point.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
Free tier available • Paid plans from
$13/mo
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Mailchimp FAQ
How much does Mailchimp cost?
Mailchimp starts at $0.00/mo for the Free plan. They also offer Essentials ($13/mo), Standard ($20/mo).
Is Mailchimp worth it in 2025?
Mailchimp scores 9.1/10 in our testing. Free plan for up to 500 contacts. However, pricing increases quickly with list size.
What are the pros and cons of Mailchimp?
Pros: Free plan for up to 500 contacts; Easy-to-use drag-and-drop editor; Extensive template library. Cons: Pricing increases quickly with list size; Limited features on free plan; Customer support can be slow.
Is Mailchimp safe to use?
Mailchimp is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan with 500 contacts, 1,000 emails/mo. Paid plans start at $13/mo.
Is Mailchimp GDPR compliant?
Mailchimp offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.