Klaviyo vs ActiveCampaign
Klaviyo vs ActiveCampaign is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Klaviyo leads with a 8.8/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Klaviyo beats ActiveCampaign for most users. It scores 8.8/10 vs 8.7/10 and deep e-commerce integrations. Choose ActiveCampaign if you need most powerful automation builder.
Klaviyo
WinnerE-commerce email marketing with Shopify integration
Starting from
$20/mo
ActiveCampaign
Advanced automation with built-in CRM
Starting from
$29/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.8/10 | 8.7/10 |
| Starting Price | $20/mo | $29/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 250 (free) | Starts at 1,000 |
| Emails per Month | 500 (free) | 10x contacts |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 80+ | 250+ |
| Analytics | ||
| Integrations | 300+ | 900+ |
| API Access | ||
Pros & Cons Breakdown
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
ActiveCampaign
- Most powerful automation builder
- Built-in CRM included
- Excellent deliverability rates
- Site and event tracking
- Advanced segmentation
- Great for complex workflows
- No free plan
- Can be overwhelming for beginners
- CRM features require higher tier
Key Difference
The most significant difference is value positioning. Klaviyo offers excellent quality at a lower price point ($0.00/mo), while ActiveCampaign ($29.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
ActiveCampaign
Choose ActiveCampaign if you prioritize most powerful automation builder, or value built-in crm included.
Our Verdict
After thorough testing, Klaviyo is our winner with a rating of 8.8/10 compared to ActiveCampaign's 8.7/10. Klaviyo stands out for its deep e-commerce integrations and powerful segmentation based on purchase behavior. Klaviyo also offers better value at its price point. However, ActiveCampaign remains an excellent choice if most powerful automation builder is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Klaviyo and ActiveCampaign is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Klaviyo better than ActiveCampaign?
Klaviyo scores higher in our testing (8.8/10 vs 8.7/10). Klaviyo excels at deep e-commerce integrations, while ActiveCampaign is better for most powerful automation builder.
Which is cheaper, Klaviyo or ActiveCampaign?
Klaviyo is more affordable at $0.00/mo vs $29.00/mo. Klaviyo offers 100% savings.
Klaviyo vs ActiveCampaign: which should I choose?
Choose Klaviyo if you prioritize deep e-commerce integrations. Choose ActiveCampaign if you need most powerful automation builder. Both are solid email marketing options.
What's the main difference between Klaviyo and ActiveCampaign?
The main difference is Klaviyo offers e-commerce email marketing with shopify integration, while ActiveCampaign focuses on advanced automation with built-in crm.