ActiveCampaign Review
Advanced automation with built-in CRM
Overall Rating
Based on our testing
Quick Answer
ActiveCampaign scores 8.7/10 in our testing. It's best for most powerful automation and built-in crm included. Key strength: Most powerful automation builder. Main weakness: No free plan.
Quick Summary
ActiveCampaign combines email marketing with CRM and sales automation. It's known for having the most powerful automation builder and is great for businesses needing advanced workflows.
Pros & Cons
What we like
- Most powerful automation builder
- Built-in CRM included
- Excellent deliverability rates
- Site and event tracking
- Advanced segmentation
- Great for complex workflows
What could be better
- No free plan
- Can be overwhelming for beginners
- CRM features require higher tier
Typical Promotions
- •Black Friday - 25% off first year
- •Annual billing discount
Best time to buy: Black Friday
ActiveCampaign Pricing
- 1,000 contacts
- Email marketing
- Marketing automation
- Inline forms
- 1,000 contacts
- Predictive sending
- Split automations
- Site messaging
Key Features
ActiveCampaign In-Depth Review
ActiveCampaign is ActiveCampaign combines email marketing with CRM and sales automation. It's known for having the most powerful automation builder and is great for businesses needing advanced workflows. With an overall rating of 8.7/10 based on our testing, it delivers strong performance across key metrics in the email marketing space.
Key Findings
- Most powerful automation builder: This stands out in our testing as a key strength of ActiveCampaign.
- Built-in CRM included: This stands out in our testing as a key strength of ActiveCampaign.
- Excellent deliverability rates: This stands out in our testing as a key strength of ActiveCampaign.
Performance & Speed
ActiveCampaign performed exceptionally well in our testing. Most powerful automation builder.
Features & Functionality
ActiveCampaign includes automation, ab testing, landing pages, segmentation. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated most powerful automation builder.
Pricing & Value
ActiveCampaign pricing starts at $29/month. The premium pricing is justified if you need the advanced features, but may be overkill for basic use cases.
Ease of Use
ActiveCampaign's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize most powerful automation builder
- Those seeking a premium, reliable solution
- Users who can't accept no free plan
- Budget-restricted users who need a more affordable option
The Bottom Line
ActiveCampaign is a solid performer that works well for most users. Its strength in most powerful automation builder makes it worth considering, though no free plan may affect certain users.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
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ActiveCampaign FAQ
How much does ActiveCampaign cost?
ActiveCampaign starts at $29.00/mo for the Lite plan. They also offer Plus ($49/mo), Professional ($149/mo).
Is ActiveCampaign worth it in 2025?
ActiveCampaign scores 8.7/10 in our testing. Most powerful automation builder. However, no free plan.
What are the pros and cons of ActiveCampaign?
Pros: Most powerful automation builder; Built-in CRM included; Excellent deliverability rates. Cons: No free plan; Can be overwhelming for beginners; CRM features require higher tier.
Is ActiveCampaign safe to use?
ActiveCampaign is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Is ActiveCampaign GDPR compliant?
ActiveCampaign offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.
Does ActiveCampaign have automation features?
ActiveCampaign includes marketing automation features. Advanced workflows may require higher-tier plans.