Klaviyo vs ConvertKit
Klaviyo vs ConvertKit is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While ConvertKit leads with a 8.9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
ConvertKit beats Klaviyo for most users. It scores 8.9/10 vs 8.8/10 and designed specifically for creators. Choose Klaviyo if you need deep e-commerce integrations.
Klaviyo
E-commerce email marketing with Shopify integration
Starting from
$20/mo
ConvertKit
WinnerEmail marketing built for creators and bloggers
Starting from
$9/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.8/10 | 8.9/10 |
| Starting Price | $20/mo | $9/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 250 (free) | 1,000 (free) |
| Emails per Month | 500 (free) | Unlimited |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 80+ | 50+ |
| Analytics | ||
| Integrations | 300+ | 90+ |
| API Access | ||
Pros & Cons Breakdown
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
ConvertKit
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Beautiful landing page templates
- Free plan for up to 1,000 subscribers
- Sells digital products natively
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
Key Difference
The core difference lies in approach: Klaviyo focuses on deep e-commerce integrations, while ConvertKit emphasizes designed specifically for creators. Both philosophies have merit depending on your priorities.
Which Should You Choose?
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
ConvertKit
Choose ConvertKit if you prioritize designed specifically for creators, want to start with a free tier, need unlimited usage, or value powerful visual automation builder.
Our Verdict
After thorough testing, ConvertKit is our winner with a rating of 8.9/10 compared to Klaviyo's 8.8/10. ConvertKit stands out for its designed specifically for creators and powerful visual automation builder. ConvertKit also offers better value at its price point. However, Klaviyo remains an excellent choice if deep e-commerce integrations is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Klaviyo and ConvertKit is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Klaviyo better than ConvertKit?
ConvertKit scores higher in our testing (8.9/10 vs 8.8/10). ConvertKit excels at designed specifically for creators, while Klaviyo is better for deep e-commerce integrations.
Which is cheaper, Klaviyo or ConvertKit?
ConvertKit is more affordable at $0.00/mo vs $0.00/mo. ConvertKit offers NaN% savings.
Klaviyo vs ConvertKit: which should I choose?
Choose Klaviyo if you prioritize deep e-commerce integrations. Choose ConvertKit if you need designed specifically for creators. Both are solid email marketing options.
What's the main difference between Klaviyo and ConvertKit?
The main difference is Klaviyo offers e-commerce email marketing with shopify integration, while ConvertKit focuses on email marketing built for creators and bloggers.