Klaviyo vs MailerLite
Klaviyo vs MailerLite is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While MailerLite leads with a 9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
MailerLite beats Klaviyo for most users. It scores 9/10 vs 8.8/10 and very affordable pricing from $10/mo. Choose Klaviyo if you need deep e-commerce integrations.
Klaviyo
E-commerce email marketing with Shopify integration
Starting from
$20/mo
MailerLite
WinnerSimple, affordable email marketing with generous free plan
Starting from
$10/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.8/10 | 9.0/10 |
| Starting Price | $20/mo | $10/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 250 (free) | 500 (free) |
| Emails per Month | 500 (free) | 12,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 80+ | 100+ |
| Analytics | ||
| Integrations | 300+ | 140+ |
| API Access | ||
Pros & Cons Breakdown
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
MailerLite
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Key Difference
The core difference lies in approach: Klaviyo focuses on deep e-commerce integrations, while MailerLite emphasizes very affordable pricing from $10/mo. Both philosophies have merit depending on your priorities.
Which Should You Choose?
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
MailerLite
Choose MailerLite if you prioritize very affordable pricing from $10/mo, want to start with a free tier, or value generous free plan (500 subscribers).
Our Verdict
After thorough testing, MailerLite is our winner with a rating of 9/10 compared to Klaviyo's 8.8/10. MailerLite stands out for its very affordable pricing from $10/mo and generous free plan (500 subscribers). MailerLite also offers better value at its price point. However, Klaviyo remains an excellent choice if deep e-commerce integrations is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Klaviyo and MailerLite is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Klaviyo better than MailerLite?
MailerLite scores higher in our testing (9/10 vs 8.8/10). MailerLite excels at very affordable pricing from $10/mo, while Klaviyo is better for deep e-commerce integrations.
Which is cheaper, Klaviyo or MailerLite?
MailerLite is more affordable at $0.00/mo vs $0.00/mo. MailerLite offers NaN% savings.
Klaviyo vs MailerLite: which should I choose?
Choose Klaviyo if you prioritize deep e-commerce integrations. Choose MailerLite if you need very affordable pricing from $10/mo. Both are solid email marketing options.
What's the main difference between Klaviyo and MailerLite?
The main difference is Klaviyo offers e-commerce email marketing with shopify integration, while MailerLite focuses on simple, affordable email marketing with generous free plan.