Brevo (Sendinblue) Review
Affordable all-in-one marketing platform
Overall Rating
Based on our testing
Quick Answer
Brevo (Sendinblue) scores 8.5/10 in our testing. It's best for generous free plan and unlimited contacts on. Key strength: Generous free plan (300 emails/day). Main weakness: Daily sending limit on free plan.
Quick Summary
Brevo (formerly Sendinblue) offers email marketing, SMS, and CRM in one affordable platform. With generous free tier and pay-by-email pricing, it's great for budget-conscious marketers.
Pros & Cons
What we like
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
What could be better
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Typical Promotions
- •Annual plan savings
- •Occasional flash sales
Best time to buy: Free tier available, annual for savings
Brevo (Sendinblue) Pricing
- Unlimited contacts
- 300 emails/day
- Transactional emails
- Core features
- Unlimited contacts
- 20,000 emails/mo
- Marketing automation
- A/B testing
Key Features
Brevo (Sendinblue) In-Depth Review
Brevo (Sendinblue) is Brevo (formerly Sendinblue) offers email marketing, SMS, and CRM in one affordable platform. With generous free tier and pay-by-email pricing, it's great for budget-conscious marketers. With an overall rating of 8.5/10 based on our testing, it delivers strong performance across key metrics in the email marketing space.
Key Findings
- Generous free plan (300 emails/day): This stands out in our testing as a key strength of Brevo (Sendinblue).
- Unlimited contacts on all plans: This stands out in our testing as a key strength of Brevo (Sendinblue).
- SMS marketing included: This stands out in our testing as a key strength of Brevo (Sendinblue).
Performance & Speed
Brevo (Sendinblue) performed exceptionally well in our testing. Generous free plan (300 emails/day).
Features & Functionality
Brevo (Sendinblue) includes automation, ab testing, landing pages, segmentation. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated generous free plan (300 emails/day).
Pricing & Value
Brevo (Sendinblue) offers a free tier, making it accessible for users to try before committing. Paid plans start at $25/month. The free option is genuinely useful, not just a limited trial.
Ease of Use
Brevo (Sendinblue)'s interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize generous free plan (300 emails/day)
- Those seeking a premium, reliable solution
- Budget-conscious users who want to try before buying
- Users seeking value without sacrificing essential features
- Users who can't accept daily sending limit on free plan
- Budget-restricted users who need a more affordable option
The Bottom Line
Brevo (Sendinblue) is a solid performer that works well for most users. Its strength in generous free plan (300 emails/day) makes it worth considering, though daily sending limit on free plan may affect certain users.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
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Brevo (Sendinblue) FAQ
How much does Brevo (Sendinblue) cost?
Brevo (Sendinblue) starts at $0.00/mo for the Free plan. They also offer Starter ($25/mo), Business ($65/mo).
Is Brevo (Sendinblue) worth it in 2025?
Brevo (Sendinblue) scores 8.5/10 in our testing. Generous free plan (300 emails/day). However, daily sending limit on free plan.
What are the pros and cons of Brevo (Sendinblue)?
Pros: Generous free plan (300 emails/day); Unlimited contacts on all plans; SMS marketing included. Cons: Daily sending limit on free plan; Email builder less intuitive; Limited automation on lower tiers.
Is Brevo (Sendinblue) safe to use?
Brevo (Sendinblue) is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Does Brevo (Sendinblue) have a free plan?
Yes, Brevo (Sendinblue) offers a free plan with Unlimited contacts, 300 emails/day. Paid plans start at $25/mo.
Is Brevo (Sendinblue) GDPR compliant?
Brevo (Sendinblue) offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.