Brevo (Sendinblue) vs Mailchimp
Brevo (Sendinblue) vs Mailchimp is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Mailchimp leads with a 9.1/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Mailchimp beats Brevo (Sendinblue) for most users. It scores 9.1/10 vs 8.5/10 and free plan for up to 500 contacts. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day).
Brevo (Sendinblue)
Affordable all-in-one marketing platform
Starting from
$25/mo
Mailchimp
WinnerMost popular email platform with powerful automation
Starting from
$13/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.5/10 | 9.1/10 |
| Starting Price | $25/mo | $13/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Unlimited | 500 (free) |
| Emails per Month | 9,000 (free) | 1,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 60+ | 100+ |
| Analytics | ||
| Integrations | 150+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
Brevo (Sendinblue)
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Mailchimp
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
- Detailed analytics and reporting
- Integrates with 300+ apps
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Key Difference
The core difference lies in approach: Brevo (Sendinblue) focuses on generous free plan (300 emails/day), while Mailchimp emphasizes free plan for up to 500 contacts. Both philosophies have merit depending on your priorities.
Which Should You Choose?
Brevo (Sendinblue)
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day), want to start with a free tier, need unlimited usage, or value unlimited contacts on all plans.
Mailchimp
Choose Mailchimp if you prioritize free plan for up to 500 contacts, want to start with a free tier, or value easy-to-use drag-and-drop editor.
Our Verdict
After thorough testing, Mailchimp is our winner with a rating of 9.1/10 compared to Brevo (Sendinblue)'s 8.5/10. Mailchimp stands out for its free plan for up to 500 contacts and easy-to-use drag-and-drop editor. Mailchimp also offers better value at its price point. However, Brevo (Sendinblue) remains an excellent choice if generous free plan (300 emails/day) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Brevo (Sendinblue) and Mailchimp is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Brevo (Sendinblue) better than Mailchimp?
Mailchimp scores higher in our testing (9.1/10 vs 8.5/10). Mailchimp excels at free plan for up to 500 contacts, while Brevo (Sendinblue) is better for generous free plan (300 emails/day).
Which is cheaper, Brevo (Sendinblue) or Mailchimp?
Mailchimp is more affordable at $0.00/mo vs $0.00/mo. Mailchimp offers NaN% savings.
Brevo (Sendinblue) vs Mailchimp: which should I choose?
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day). Choose Mailchimp if you need free plan for up to 500 contacts. Both are solid email marketing options.
What's the main difference between Brevo (Sendinblue) and Mailchimp?
The main difference is Brevo (Sendinblue) offers affordable all-in-one marketing platform, while Mailchimp focuses on most popular email platform with powerful automation.