Brevo (Sendinblue) vs Klaviyo
Brevo (Sendinblue) vs Klaviyo is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Klaviyo leads with a 8.8/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Klaviyo beats Brevo (Sendinblue) for most users. It scores 8.8/10 vs 8.5/10 and deep e-commerce integrations. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day).
Brevo (Sendinblue)
Affordable all-in-one marketing platform
Starting from
$25/mo
Klaviyo
WinnerE-commerce email marketing with Shopify integration
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.5/10 | 8.8/10 |
| Starting Price | $25/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Unlimited | 250 (free) |
| Emails per Month | 9,000 (free) | 500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 60+ | 80+ |
| Analytics | ||
| Integrations | 150+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
Brevo (Sendinblue)
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Key Difference
The core difference lies in approach: Brevo (Sendinblue) focuses on generous free plan (300 emails/day), while Klaviyo emphasizes deep e-commerce integrations. Both philosophies have merit depending on your priorities.
Which Should You Choose?
Brevo (Sendinblue)
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day), want to start with a free tier, need unlimited usage, or value unlimited contacts on all plans.
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Our Verdict
After thorough testing, Klaviyo is our winner with a rating of 8.8/10 compared to Brevo (Sendinblue)'s 8.5/10. Klaviyo stands out for its deep e-commerce integrations and powerful segmentation based on purchase behavior. Klaviyo also offers better value at its price point. However, Brevo (Sendinblue) remains an excellent choice if generous free plan (300 emails/day) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Brevo (Sendinblue) and Klaviyo is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Brevo (Sendinblue) better than Klaviyo?
Klaviyo scores higher in our testing (8.8/10 vs 8.5/10). Klaviyo excels at deep e-commerce integrations, while Brevo (Sendinblue) is better for generous free plan (300 emails/day).
Which is cheaper, Brevo (Sendinblue) or Klaviyo?
Klaviyo is more affordable at $0.00/mo vs $0.00/mo. Klaviyo offers NaN% savings.
Brevo (Sendinblue) vs Klaviyo: which should I choose?
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day). Choose Klaviyo if you need deep e-commerce integrations. Both are solid email marketing options.
What's the main difference between Brevo (Sendinblue) and Klaviyo?
The main difference is Brevo (Sendinblue) offers affordable all-in-one marketing platform, while Klaviyo focuses on e-commerce email marketing with shopify integration.