ConvertKit vs Klaviyo
ConvertKit vs Klaviyo is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While ConvertKit leads with a 8.9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
ConvertKit beats Klaviyo for most users. It scores 8.9/10 vs 8.8/10 and designed specifically for creators. Choose Klaviyo if you need deep e-commerce integrations.
ConvertKit
WinnerEmail marketing built for creators and bloggers
Starting from
$9/mo
Klaviyo
E-commerce email marketing with Shopify integration
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.9/10 | 8.8/10 |
| Starting Price | $9/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 1,000 (free) | 250 (free) |
| Emails per Month | Unlimited | 500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 50+ | 80+ |
| Analytics | ||
| Integrations | 90+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
ConvertKit
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Beautiful landing page templates
- Free plan for up to 1,000 subscribers
- Sells digital products natively
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Key Difference
The core difference lies in approach: ConvertKit focuses on designed specifically for creators, while Klaviyo emphasizes deep e-commerce integrations. Both philosophies have merit depending on your priorities.
Which Should You Choose?
ConvertKit
Choose ConvertKit if you prioritize designed specifically for creators, want to start with a free tier, need unlimited usage, or value powerful visual automation builder.
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Our Verdict
After thorough testing, ConvertKit is our winner with a rating of 8.9/10 compared to Klaviyo's 8.8/10. ConvertKit stands out for its designed specifically for creators and powerful visual automation builder. While Klaviyo is more affordable, ConvertKit's advantages justify the price difference for most users. However, Klaviyo remains an excellent choice if deep e-commerce integrations is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between ConvertKit and Klaviyo is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is ConvertKit better than Klaviyo?
ConvertKit scores higher in our testing (8.9/10 vs 8.8/10). ConvertKit excels at designed specifically for creators, while Klaviyo is better for deep e-commerce integrations.
Which is cheaper, ConvertKit or Klaviyo?
Klaviyo is more affordable at $0.00/mo vs $0.00/mo. Klaviyo offers NaN% savings.
ConvertKit vs Klaviyo: which should I choose?
Choose ConvertKit if you prioritize designed specifically for creators. Choose Klaviyo if you need deep e-commerce integrations. Both are solid email marketing options.
What's the main difference between ConvertKit and Klaviyo?
The main difference is ConvertKit offers email marketing built for creators and bloggers, while Klaviyo focuses on e-commerce email marketing with shopify integration.