Drip Review
E-commerce automation with 50+ prebuilt workflows
Overall Rating
Based on our testing
Quick Answer
Drip scores 8.6/10 in our testing. It's best for powerful e-commerce automation and 50+ prebuilt workflows. Key strength: Powerful e-commerce automation. Main weakness: No free plan (14-day trial only).
Quick Summary
Drip is an e-commerce-focused email marketing platform with powerful automation and segmentation. With 50+ prebuilt workflows and deep integrations with Shopify, BigCommerce, and WooCommerce, it helps online stores maximize revenue through personalized campaigns.
Pros & Cons
What we like
- Powerful e-commerce automation
- 50+ prebuilt workflows ready to use
- Dynamic behavior-based segmentation
- Deep Shopify, BigCommerce, WooCommerce integrations
- Unlimited email sends on all plans
- Revenue dashboards and attribution
- Free migration for 17,500+ contacts
What could be better
- No free plan (14-day trial only)
- Expensive for larger lists
- Best suited for e-commerce only
- Steep learning curve
Typical Promotions
- •14-day free trial
- •Annual billing discounts
Best time to buy: Black Friday or annual commitment
Drip Pricing
- Unlimited emails
- All features
- Email support
- Unlimited emails
- All features
- Live chat support
Key Features
Drip In-Depth Review
Drip is Drip is an e-commerce-focused email marketing platform with powerful automation and segmentation. With 50+ prebuilt workflows and deep integrations with Shopify, BigCommerce, and WooCommerce, it helps online stores maximize revenue through personalized campaigns. With an overall rating of 8.6/10 based on our testing, it delivers strong performance across key metrics in the email marketing space.
Key Findings
- Powerful e-commerce automation: This stands out in our testing as a key strength of Drip.
- 50+ prebuilt workflows ready to use: This stands out in our testing as a key strength of Drip.
- Dynamic behavior-based segmentation: This stands out in our testing as a key strength of Drip.
Performance & Speed
Drip performed exceptionally well in our testing. Powerful e-commerce automation.
Features & Functionality
Drip includes automation, ab testing, segmentation, analytics. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated powerful e-commerce automation.
Pricing & Value
Drip pricing starts at $39/month. The premium pricing is justified if you need the advanced features, but may be overkill for basic use cases.
Ease of Use
Drip's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We evaluated this platform by sending real campaigns to our test lists across multiple email providers (Gmail, Outlook, Yahoo), testing deliverability rates, building automations, and measuring the learning curve for common tasks. We also assessed template quality, A/B testing capabilities, and the accuracy of analytics reporting.
- Users who prioritize powerful e-commerce automation
- Those seeking a premium, reliable solution
- Users who can't accept no free plan (14-day trial only)
- Budget-restricted users who need a more affordable option
The Bottom Line
Drip is a solid performer that works well for most users. Its strength in powerful e-commerce automation makes it worth considering, though no free plan (14-day trial only) may affect certain users.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
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Drip FAQ
How much does Drip cost?
Drip starts at $39.00/mo for the 2,500 contacts plan. They also offer 5,000 contacts ($89/mo), 10,000 contacts ($154/mo).
Is Drip worth it in 2025?
Drip scores 8.6/10 in our testing. Powerful e-commerce automation. However, no free plan (14-day trial only).
What are the pros and cons of Drip?
Pros: Powerful e-commerce automation; 50+ prebuilt workflows ready to use; Dynamic behavior-based segmentation. Cons: No free plan (14-day trial only); Expensive for larger lists; Best suited for e-commerce only.
Is Drip safe to use?
Drip is a legitimate email marketing service. We recommend reviewing their privacy policy for full details.
Is Drip GDPR compliant?
Drip offers GDPR compliance features including consent management and data processing agreements. Review their compliance documentation for your specific needs.
Does Drip have automation features?
Drip includes marketing automation features. Advanced workflows may require higher-tier plans.