Drip vs Klaviyo
Drip vs Klaviyo is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Klaviyo leads with a 8.8/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
Quick Answer
Klaviyo beats Drip for most users. It scores 8.8/10 vs 8.6/10 and deep e-commerce integrations. Choose Drip if you need powerful e-commerce automation.
Drip
E-commerce automation with 50+ prebuilt workflows
Starting from
$39/mo
Klaviyo
WinnerE-commerce email marketing with Shopify integration
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.6/10 | 8.8/10 |
| Starting Price | $39/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Starts at 2,500 | 250 (free) |
| Emails per Month | Unlimited | 500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 50+ | 80+ |
| Analytics | ||
| Integrations | 50+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
Drip
- Powerful e-commerce automation
- 50+ prebuilt workflows ready to use
- Dynamic behavior-based segmentation
- Deep Shopify, BigCommerce, WooCommerce integrations
- Unlimited email sends on all plans
- Revenue dashboards and attribution
- Free migration for 17,500+ contacts
- No free plan (14-day trial only)
- Expensive for larger lists
- Best suited for e-commerce only
- Steep learning curve
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Key Difference
The most significant difference is value positioning. Klaviyo offers excellent quality at a lower price point ($0.00/mo), while Drip ($39.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Drip
Choose Drip if you prioritize powerful e-commerce automation, need unlimited usage, or value 50+ prebuilt workflows ready to use.
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Our Verdict
After thorough testing, Klaviyo is our winner with a rating of 8.8/10 compared to Drip's 8.6/10. Klaviyo stands out for its deep e-commerce integrations and powerful segmentation based on purchase behavior. Klaviyo also offers better value at its price point. However, Drip remains an excellent choice if powerful e-commerce automation is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Drip and Klaviyo is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Drip better than Klaviyo?
Klaviyo scores higher in our testing (8.8/10 vs 8.6/10). Klaviyo excels at deep e-commerce integrations, while Drip is better for powerful e-commerce automation.
Which is cheaper, Drip or Klaviyo?
Klaviyo is more affordable at $0.00/mo vs $39.00/mo. Klaviyo offers 100% savings.
Drip vs Klaviyo: which should I choose?
Choose Drip if you prioritize powerful e-commerce automation. Choose Klaviyo if you need deep e-commerce integrations. Both are solid email marketing options.
What's the main difference between Drip and Klaviyo?
The main difference is Drip offers e-commerce automation with 50+ prebuilt workflows, while Klaviyo focuses on e-commerce email marketing with shopify integration.