Drip vs ConvertKit
Drip vs ConvertKit is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While ConvertKit leads with a 8.9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
ConvertKit beats Drip for most users. It scores 8.9/10 vs 8.6/10 and designed specifically for creators. Choose Drip if you need powerful e-commerce automation.
Drip
E-commerce automation with 50+ prebuilt workflows
Starting from
$39/mo
ConvertKit
WinnerEmail marketing built for creators and bloggers
Starting from
$9/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.6/10 | 8.9/10 |
| Starting Price | $39/mo | $9/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Starts at 2,500 | 1,000 (free) |
| Emails per Month | Unlimited | Unlimited |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 50+ | 50+ |
| Analytics | ||
| Integrations | 50+ | 90+ |
| API Access | ||
Pros & Cons Breakdown
Drip
- Powerful e-commerce automation
- 50+ prebuilt workflows ready to use
- Dynamic behavior-based segmentation
- Deep Shopify, BigCommerce, WooCommerce integrations
- Unlimited email sends on all plans
- Revenue dashboards and attribution
- Free migration for 17,500+ contacts
- No free plan (14-day trial only)
- Expensive for larger lists
- Best suited for e-commerce only
- Steep learning curve
ConvertKit
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Beautiful landing page templates
- Free plan for up to 1,000 subscribers
- Sells digital products natively
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
Key Difference
The most significant difference is value positioning. ConvertKit offers excellent quality at a lower price point ($0.00/mo), while Drip ($39.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Drip
Choose Drip if you prioritize powerful e-commerce automation, need unlimited usage, or value 50+ prebuilt workflows ready to use.
ConvertKit
Choose ConvertKit if you prioritize designed specifically for creators, want to start with a free tier, need unlimited usage, or value powerful visual automation builder.
Our Verdict
After thorough testing, ConvertKit is our winner with a rating of 8.9/10 compared to Drip's 8.6/10. ConvertKit stands out for its designed specifically for creators and powerful visual automation builder. ConvertKit also offers better value at its price point. However, Drip remains an excellent choice if powerful e-commerce automation is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Drip and ConvertKit is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Drip better than ConvertKit?
ConvertKit scores higher in our testing (8.9/10 vs 8.6/10). ConvertKit excels at designed specifically for creators, while Drip is better for powerful e-commerce automation.
Which is cheaper, Drip or ConvertKit?
ConvertKit is more affordable at $0.00/mo vs $39.00/mo. ConvertKit offers 100% savings.
Drip vs ConvertKit: which should I choose?
Choose Drip if you prioritize powerful e-commerce automation. Choose ConvertKit if you need designed specifically for creators. Both are solid email marketing options.
What's the main difference between Drip and ConvertKit?
The main difference is Drip offers e-commerce automation with 50+ prebuilt workflows, while ConvertKit focuses on email marketing built for creators and bloggers.