HubSpot CRM vs Salesforce
HubSpot vs Salesforce is the modern upstart against the enterprise standard. HubSpot pioneered inbound marketing and offers a genuinely useful free CRM; Salesforce dominates enterprise sales. Your company size and budget will likely determine the winner.
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Quick Answer
HubSpot CRM beats Salesforce for most users. It scores 9.3/10 vs 9/10 and robust free forever plan. Choose Salesforce if you need industry-leading features.
HubSpot CRM
WinnerPowerful free CRM with full marketing suite
Starting from
$20/mo
Salesforce
Enterprise-leading CRM with unlimited customization
Starting from
$25/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.3/10 | 9.0/10 |
| Starting Price | $20/mo | $25/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 1,000,000 | Unlimited |
| Users | Unlimited (free) | Per seat pricing |
| Sales Features | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Meeting Scheduler | ||
| Features | ||
| Live Chat | ||
| Reporting | ||
| Mobile App | ||
| Integrations | 500+ | 3000+ |
| API Access | ||
Pros & Cons Breakdown
HubSpot CRM
- Robust free forever plan
- Excellent user interface
- Full marketing suite available
- Great email tracking
- Live chat and chatbots
- Extensive integrations
- Paid plans are expensive
- Advanced features locked behind hubs
- Can get complex quickly
Salesforce
- Industry-leading features
- Highly customizable
- Massive app ecosystem
- Powerful automation
- Advanced analytics (Einstein AI)
- Scales to any size
- Expensive for small businesses
- Steep learning curve
- Can be overwhelming
Key Difference
HubSpot is easier to use and has a free tier; Salesforce is more powerful but complex. HubSpot includes marketing; Salesforce charges separately. HubSpot is adopted faster; Salesforce requires training. Different ends of the CRM spectrum.
Which Should You Choose?
HubSpot CRM
Choose HubSpot if you want a free CRM to start, value intuitive user experience, have a marketing-focused sales process, or don't need enterprise-level customization.
Salesforce
Choose Salesforce if you have enterprise requirements, need extensive customization, want the largest app ecosystem, or have dedicated Salesforce administrators.
Our Verdict
HubSpot wins for SMBs and marketing-focused teams with its intuitive interface, free tier, and inbound marketing integration. Salesforce wins for enterprise with unmatched customization, scalability, and ecosystem. Budget and complexity needs are the deciding factors.
Thinking of Switching?
Migrating CRM data is complex - contacts, deals, custom fields, and activities all need attention. Both offer migration tools and services. Plan for 2-4 weeks minimum. Clean your data before migrating.
Frequently Asked Questions
Is HubSpot CRM better than Salesforce?
HubSpot CRM scores higher in our testing (9.3/10 vs 9/10). HubSpot CRM excels at robust free forever plan, while Salesforce is better for industry-leading features.
Which is cheaper, HubSpot CRM or Salesforce?
HubSpot CRM is more affordable at $0.00/mo vs $25.00/mo. HubSpot CRM offers 100% savings.
HubSpot CRM vs Salesforce: which should I choose?
Choose HubSpot CRM if you prioritize robust free forever plan. Choose Salesforce if you need industry-leading features. Both are solid crm software options.
What's the main difference between HubSpot CRM and Salesforce?
The main difference is HubSpot CRM offers powerful free crm with full marketing suite, while Salesforce focuses on enterprise-leading crm with unlimited customization.