MailerLite vs Brevo (Sendinblue)
MailerLite vs Brevo (Sendinblue) is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While MailerLite leads with a 9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
MailerLite beats Brevo (Sendinblue) for most users. It scores 9/10 vs 8.5/10 and very affordable pricing from $10/mo. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day).
MailerLite
WinnerSimple, affordable email marketing with generous free plan
Starting from
$10/mo
Brevo (Sendinblue)
Affordable all-in-one marketing platform
Starting from
$25/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.0/10 | 8.5/10 |
| Starting Price | $10/mo | $25/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | Unlimited |
| Emails per Month | 12,000 (free) | 9,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 100+ | 60+ |
| Analytics | ||
| Integrations | 140+ | 150+ |
| API Access | ||
Pros & Cons Breakdown
MailerLite
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Brevo (Sendinblue)
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Key Difference
The core difference lies in approach: MailerLite focuses on very affordable pricing from $10/mo, while Brevo (Sendinblue) emphasizes generous free plan (300 emails/day). Both philosophies have merit depending on your priorities.
Which Should You Choose?
MailerLite
Choose MailerLite if you prioritize very affordable pricing from $10/mo, want to start with a free tier, or value generous free plan (500 subscribers).
Brevo (Sendinblue)
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day), want to start with a free tier, need unlimited usage, or value unlimited contacts on all plans.
Our Verdict
After thorough testing, MailerLite is our winner with a rating of 9/10 compared to Brevo (Sendinblue)'s 8.5/10. MailerLite stands out for its very affordable pricing from $10/mo and generous free plan (500 subscribers). While Brevo (Sendinblue) is more affordable, MailerLite's advantages justify the price difference for most users. However, Brevo (Sendinblue) remains an excellent choice if generous free plan (300 emails/day) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between MailerLite and Brevo (Sendinblue) is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is MailerLite better than Brevo (Sendinblue)?
MailerLite scores higher in our testing (9/10 vs 8.5/10). MailerLite excels at very affordable pricing from $10/mo, while Brevo (Sendinblue) is better for generous free plan (300 emails/day).
Which is cheaper, MailerLite or Brevo (Sendinblue)?
Brevo (Sendinblue) is more affordable at $0.00/mo vs $0.00/mo. Brevo (Sendinblue) offers NaN% savings.
MailerLite vs Brevo (Sendinblue): which should I choose?
Choose MailerLite if you prioritize very affordable pricing from $10/mo. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day). Both are solid email marketing options.
What's the main difference between MailerLite and Brevo (Sendinblue)?
The main difference is MailerLite offers simple, affordable email marketing with generous free plan, while Brevo (Sendinblue) focuses on affordable all-in-one marketing platform.