Mailchimp vs Constant Contact
Mailchimp vs Constant Contact is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Mailchimp leads with a 9.1/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Mailchimp beats Constant Contact for most users. It scores 9.1/10 vs 8.3/10 and free plan for up to 500 contacts. Choose Constant Contact if you need excellent customer support (phone included).
Mailchimp
WinnerMost popular email platform with powerful automation
Starting from
$13/mo
Constant Contact
Easy email marketing with excellent support
Starting from
$12/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.1/10 | 8.3/10 |
| Starting Price | $13/mo | $12/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | Starts at 500 |
| Emails per Month | 1,000 (free) | 10x contacts |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 100+ | 200+ |
| Analytics | ||
| Integrations | 300+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
Mailchimp
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
- Detailed analytics and reporting
- Integrates with 300+ apps
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Constant Contact
- Excellent customer support (phone included)
- Very easy to use
- Event management tools
- Social media integration
- Good for nonprofits
- High deliverability rates
- No free plan (only trial)
- Automation is basic
- Higher price than competitors
Key Difference
The most significant difference is value positioning. Mailchimp offers excellent quality at a lower price point ($0.00/mo), while Constant Contact ($12.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Mailchimp
Choose Mailchimp if you prioritize free plan for up to 500 contacts, want to start with a free tier, or value easy-to-use drag-and-drop editor.
Constant Contact
Choose Constant Contact if you prioritize excellent customer support (phone included), or value very easy to use.
Our Verdict
After thorough testing, Mailchimp is our winner with a rating of 9.1/10 compared to Constant Contact's 8.3/10. Mailchimp stands out for its free plan for up to 500 contacts and easy-to-use drag-and-drop editor. Mailchimp also offers better value at its price point. However, Constant Contact remains an excellent choice if excellent customer support (phone included) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Mailchimp and Constant Contact is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Mailchimp better than Constant Contact?
Mailchimp scores higher in our testing (9.1/10 vs 8.3/10). Mailchimp excels at free plan for up to 500 contacts, while Constant Contact is better for excellent customer support (phone included).
Which is cheaper, Mailchimp or Constant Contact?
Mailchimp is more affordable at $0.00/mo vs $12.00/mo. Mailchimp offers 100% savings.
Mailchimp vs Constant Contact: which should I choose?
Choose Mailchimp if you prioritize free plan for up to 500 contacts. Choose Constant Contact if you need excellent customer support (phone included). Both are solid email marketing options.
What's the main difference between Mailchimp and Constant Contact?
The main difference is Mailchimp offers most popular email platform with powerful automation, while Constant Contact focuses on easy email marketing with excellent support.