Mailchimp vs Brevo (Sendinblue)
Mailchimp vs Brevo (Sendinblue) is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Mailchimp leads with a 9.1/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
Quick Answer
Mailchimp beats Brevo (Sendinblue) for most users. It scores 9.1/10 vs 8.5/10 and free plan for up to 500 contacts. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day).
Mailchimp
WinnerMost popular email platform with powerful automation
Starting from
$13/mo
Brevo (Sendinblue)
Affordable all-in-one marketing platform
Starting from
$25/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.1/10 | 8.5/10 |
| Starting Price | $13/mo | $25/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | Unlimited |
| Emails per Month | 1,000 (free) | 9,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 100+ | 60+ |
| Analytics | ||
| Integrations | 300+ | 150+ |
| API Access | ||
Pros & Cons Breakdown
Mailchimp
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
- Detailed analytics and reporting
- Integrates with 300+ apps
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Brevo (Sendinblue)
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Key Difference
The core difference lies in approach: Mailchimp focuses on free plan for up to 500 contacts, while Brevo (Sendinblue) emphasizes generous free plan (300 emails/day). Both philosophies have merit depending on your priorities.
Which Should You Choose?
Mailchimp
Choose Mailchimp if you prioritize free plan for up to 500 contacts, want to start with a free tier, or value easy-to-use drag-and-drop editor.
Brevo (Sendinblue)
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day), want to start with a free tier, need unlimited usage, or value unlimited contacts on all plans.
Our Verdict
After thorough testing, Mailchimp is our winner with a rating of 9.1/10 compared to Brevo (Sendinblue)'s 8.5/10. Mailchimp stands out for its free plan for up to 500 contacts and easy-to-use drag-and-drop editor. While Brevo (Sendinblue) is more affordable, Mailchimp's advantages justify the price difference for most users. However, Brevo (Sendinblue) remains an excellent choice if generous free plan (300 emails/day) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Mailchimp and Brevo (Sendinblue) is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Mailchimp better than Brevo (Sendinblue)?
Mailchimp scores higher in our testing (9.1/10 vs 8.5/10). Mailchimp excels at free plan for up to 500 contacts, while Brevo (Sendinblue) is better for generous free plan (300 emails/day).
Which is cheaper, Mailchimp or Brevo (Sendinblue)?
Brevo (Sendinblue) is more affordable at $0.00/mo vs $0.00/mo. Brevo (Sendinblue) offers NaN% savings.
Mailchimp vs Brevo (Sendinblue): which should I choose?
Choose Mailchimp if you prioritize free plan for up to 500 contacts. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day). Both are solid email marketing options.
What's the main difference between Mailchimp and Brevo (Sendinblue)?
The main difference is Mailchimp offers most popular email platform with powerful automation, while Brevo (Sendinblue) focuses on affordable all-in-one marketing platform.