Klaviyo vs Constant Contact
Klaviyo vs Constant Contact is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Klaviyo leads with a 8.8/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Klaviyo beats Constant Contact for most users. It scores 8.8/10 vs 8.3/10 and deep e-commerce integrations. Choose Constant Contact if you need excellent customer support (phone included).
Klaviyo
WinnerE-commerce email marketing with Shopify integration
Starting from
$20/mo
Constant Contact
Easy email marketing with excellent support
Starting from
$12/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.8/10 | 8.3/10 |
| Starting Price | $20/mo | $12/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 250 (free) | Starts at 500 |
| Emails per Month | 500 (free) | 10x contacts |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 80+ | 200+ |
| Analytics | ||
| Integrations | 300+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Constant Contact
- Excellent customer support (phone included)
- Very easy to use
- Event management tools
- Social media integration
- Good for nonprofits
- High deliverability rates
- No free plan (only trial)
- Automation is basic
- Higher price than competitors
Key Difference
The most significant difference is value positioning. Klaviyo offers excellent quality at a lower price point ($0.00/mo), while Constant Contact ($12.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Constant Contact
Choose Constant Contact if you prioritize excellent customer support (phone included), or value very easy to use.
Our Verdict
After thorough testing, Klaviyo is our winner with a rating of 8.8/10 compared to Constant Contact's 8.3/10. Klaviyo stands out for its deep e-commerce integrations and powerful segmentation based on purchase behavior. Klaviyo also offers better value at its price point. However, Constant Contact remains an excellent choice if excellent customer support (phone included) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between Klaviyo and Constant Contact is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is Klaviyo better than Constant Contact?
Klaviyo scores higher in our testing (8.8/10 vs 8.3/10). Klaviyo excels at deep e-commerce integrations, while Constant Contact is better for excellent customer support (phone included).
Which is cheaper, Klaviyo or Constant Contact?
Klaviyo is more affordable at $0.00/mo vs $12.00/mo. Klaviyo offers 100% savings.
Klaviyo vs Constant Contact: which should I choose?
Choose Klaviyo if you prioritize deep e-commerce integrations. Choose Constant Contact if you need excellent customer support (phone included). Both are solid email marketing options.
What's the main difference between Klaviyo and Constant Contact?
The main difference is Klaviyo offers e-commerce email marketing with shopify integration, while Constant Contact focuses on easy email marketing with excellent support.