ConvertKit vs MailerLite
ConvertKit vs MailerLite are both creator-friendly alternatives to Mailchimp, but they differ in focus. ConvertKit is built specifically for creators; MailerLite is a general-purpose platform that happens to be creator-friendly. Both offer great value.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
Quick Answer
MailerLite beats ConvertKit for most users. It scores 9/10 vs 8.9/10 and very affordable pricing from $10/mo. Choose ConvertKit if you need designed specifically for creators.
ConvertKit
Email marketing built for creators and bloggers
Starting from
$9/mo
MailerLite
WinnerSimple, affordable email marketing with generous free plan
Starting from
$10/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.9/10 | 9.0/10 |
| Starting Price | $9/mo | $10/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 1,000 (free) | 500 (free) |
| Emails per Month | Unlimited | 12,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 50+ | 100+ |
| Analytics | ||
| Integrations | 90+ | 140+ |
| API Access | ||
Pros & Cons Breakdown
ConvertKit
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Beautiful landing page templates
- Free plan for up to 1,000 subscribers
- Sells digital products natively
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
MailerLite
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Key Difference
ConvertKit is built exclusively for creators and includes commerce features. MailerLite is a general email platform that serves creators well. ConvertKit costs more but offers creator-specific features. MailerLite offers better value for core email features.
Which Should You Choose?
ConvertKit
Choose ConvertKit if you sell digital products or courses, want commerce features built-in, prefer a subscriber-centric (vs contact-centric) model, or are a full-time creator investing in your platform.
MailerLite
Choose MailerLite if you have a smaller budget, want a generous free tier (1,000 subs vs 300), need good automation at a lower price, or prefer a more general-purpose tool.
Our Verdict
ConvertKit wins for professional creators with its subscriber-centric model, commerce features for digital products, and creator-focused design. MailerLite wins on price with a more generous free tier and lower paid plans. Both are excellent choices.
Thinking of Switching?
Both support CSV import/export. If switching from MailerLite to ConvertKit, plan to recreate automations. ConvertKit's migration team can help larger accounts. Test subscriber tagging before committing.
Frequently Asked Questions
Is ConvertKit better than MailerLite?
MailerLite scores higher in our testing (9/10 vs 8.9/10). MailerLite excels at very affordable pricing from $10/mo, while ConvertKit is better for designed specifically for creators.
Which is cheaper, ConvertKit or MailerLite?
MailerLite is more affordable at $0.00/mo vs $0.00/mo. MailerLite offers NaN% savings.
ConvertKit vs MailerLite: which should I choose?
Choose ConvertKit if you prioritize designed specifically for creators. Choose MailerLite if you need very affordable pricing from $10/mo. Both are solid email marketing options.
What's the main difference between ConvertKit and MailerLite?
The main difference is ConvertKit offers email marketing built for creators and bloggers, while MailerLite focuses on simple, affordable email marketing with generous free plan.