ConvertKit vs Brevo (Sendinblue)
ConvertKit vs Brevo (Sendinblue) is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While ConvertKit leads with a 8.9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
Quick Answer
ConvertKit beats Brevo (Sendinblue) for most users. It scores 8.9/10 vs 8.5/10 and designed specifically for creators. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day).
ConvertKit
WinnerEmail marketing built for creators and bloggers
Starting from
$9/mo
Brevo (Sendinblue)
Affordable all-in-one marketing platform
Starting from
$25/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.9/10 | 8.5/10 |
| Starting Price | $9/mo | $25/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 1,000 (free) | Unlimited |
| Emails per Month | Unlimited | 9,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 50+ | 60+ |
| Analytics | ||
| Integrations | 90+ | 150+ |
| API Access | ||
Pros & Cons Breakdown
ConvertKit
- Designed specifically for creators
- Powerful visual automation builder
- Excellent subscriber tagging
- Beautiful landing page templates
- Free plan for up to 1,000 subscribers
- Sells digital products natively
- Limited email template options
- No drag-and-drop email editor
- Fewer integrations than competitors
Brevo (Sendinblue)
- Generous free plan (300 emails/day)
- Unlimited contacts on all plans
- SMS marketing included
- Built-in CRM
- Transactional emails included
- GDPR compliant (EU-based)
- Daily sending limit on free plan
- Email builder less intuitive
- Limited automation on lower tiers
Key Difference
The core difference lies in approach: ConvertKit focuses on designed specifically for creators, while Brevo (Sendinblue) emphasizes generous free plan (300 emails/day). Both philosophies have merit depending on your priorities.
Which Should You Choose?
ConvertKit
Choose ConvertKit if you prioritize designed specifically for creators, want to start with a free tier, need unlimited usage, or value powerful visual automation builder.
Brevo (Sendinblue)
Choose Brevo (Sendinblue) if you prioritize generous free plan (300 emails/day), want to start with a free tier, need unlimited usage, or value unlimited contacts on all plans.
Our Verdict
After thorough testing, ConvertKit is our winner with a rating of 8.9/10 compared to Brevo (Sendinblue)'s 8.5/10. ConvertKit stands out for its designed specifically for creators and powerful visual automation builder. While Brevo (Sendinblue) is more affordable, ConvertKit's advantages justify the price difference for most users. However, Brevo (Sendinblue) remains an excellent choice if generous free plan (300 emails/day) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between ConvertKit and Brevo (Sendinblue) is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is ConvertKit better than Brevo (Sendinblue)?
ConvertKit scores higher in our testing (8.9/10 vs 8.5/10). ConvertKit excels at designed specifically for creators, while Brevo (Sendinblue) is better for generous free plan (300 emails/day).
Which is cheaper, ConvertKit or Brevo (Sendinblue)?
Brevo (Sendinblue) is more affordable at $0.00/mo vs $0.00/mo. Brevo (Sendinblue) offers NaN% savings.
ConvertKit vs Brevo (Sendinblue): which should I choose?
Choose ConvertKit if you prioritize designed specifically for creators. Choose Brevo (Sendinblue) if you need generous free plan (300 emails/day). Both are solid email marketing options.
What's the main difference between ConvertKit and Brevo (Sendinblue)?
The main difference is ConvertKit offers email marketing built for creators and bloggers, while Brevo (Sendinblue) focuses on affordable all-in-one marketing platform.