AWeber vs MailerLite
AWeber vs MailerLite is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While MailerLite leads with a 9/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
MailerLite beats AWeber for most users. It scores 9/10 vs 8.2/10 and very affordable pricing from $10/mo. Choose AWeber if you need free plan for up to 500 subscribers.
AWeber
Reliable email marketing pioneer with 25+ years experience
Starting from
$12.5/mo
MailerLite
WinnerSimple, affordable email marketing with generous free plan
Starting from
$10/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.2/10 | 9.0/10 |
| Starting Price | $12.5/mo | $10/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | 500 (free) |
| Emails per Month | 3,000 (free) | 12,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 600+ | 100+ |
| Analytics | ||
| Integrations | 700+ | 140+ |
| API Access | ||
Pros & Cons Breakdown
AWeber
- Free plan for up to 500 subscribers
- 25+ years of email marketing experience
- Excellent deliverability rates
- 700+ integrations including Canva
- Done-for-you setup service available
- 24/7 customer support
- Easy-to-use drag-and-drop builder
- Recent price increases (50-150%)
- Limited automation compared to competitors
- Dated interface design
- Basic reporting features
MailerLite
- Very affordable pricing from $10/mo
- Generous free plan (500 subscribers)
- Intuitive drag-and-drop editor
- Landing pages and website builder included
- Excellent deliverability rates
- 4.8/5 customer support rating
- Automation on free plan
- Free plan reduced from 1,000 to 500 subscribers
- Limited advanced automation
- Basic reporting compared to competitors
- Strict approval process for new accounts
Key Difference
The core difference lies in approach: AWeber focuses on free plan for up to 500 subscribers, while MailerLite emphasizes very affordable pricing from $10/mo. Both philosophies have merit depending on your priorities.
Which Should You Choose?
AWeber
Choose AWeber if you prioritize free plan for up to 500 subscribers, want to start with a free tier, or value 25+ years of email marketing experience.
MailerLite
Choose MailerLite if you prioritize very affordable pricing from $10/mo, want to start with a free tier, or value generous free plan (500 subscribers).
Our Verdict
After thorough testing, MailerLite is our winner with a rating of 9/10 compared to AWeber's 8.2/10. MailerLite stands out for its very affordable pricing from $10/mo and generous free plan (500 subscribers). MailerLite also offers better value at its price point. However, AWeber remains an excellent choice if free plan for up to 500 subscribers is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between AWeber and MailerLite is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is AWeber better than MailerLite?
MailerLite scores higher in our testing (9/10 vs 8.2/10). MailerLite excels at very affordable pricing from $10/mo, while AWeber is better for free plan for up to 500 subscribers.
Which is cheaper, AWeber or MailerLite?
MailerLite is more affordable at $0.00/mo vs $0.00/mo. MailerLite offers NaN% savings.
AWeber vs MailerLite: which should I choose?
Choose AWeber if you prioritize free plan for up to 500 subscribers. Choose MailerLite if you need very affordable pricing from $10/mo. Both are solid email marketing options.
What's the main difference between AWeber and MailerLite?
The main difference is AWeber offers reliable email marketing pioneer with 25+ years experience, while MailerLite focuses on simple, affordable email marketing with generous free plan.