AWeber vs Mailchimp
AWeber vs Mailchimp is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Mailchimp leads with a 9.1/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
Mailchimp beats AWeber for most users. It scores 9.1/10 vs 8.2/10 and free plan for up to 500 contacts. Choose AWeber if you need free plan for up to 500 subscribers.
AWeber
Reliable email marketing pioneer with 25+ years experience
Starting from
$12.5/mo
Mailchimp
WinnerMost popular email platform with powerful automation
Starting from
$13/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.2/10 | 9.1/10 |
| Starting Price | $12.5/mo | $13/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | 500 (free) |
| Emails per Month | 3,000 (free) | 1,000 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 600+ | 100+ |
| Analytics | ||
| Integrations | 700+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
AWeber
- Free plan for up to 500 subscribers
- 25+ years of email marketing experience
- Excellent deliverability rates
- 700+ integrations including Canva
- Done-for-you setup service available
- 24/7 customer support
- Easy-to-use drag-and-drop builder
- Recent price increases (50-150%)
- Limited automation compared to competitors
- Dated interface design
- Basic reporting features
Mailchimp
- Free plan for up to 500 contacts
- Easy-to-use drag-and-drop editor
- Extensive template library
- Powerful automation features
- Detailed analytics and reporting
- Integrates with 300+ apps
- Pricing increases quickly with list size
- Limited features on free plan
- Customer support can be slow
Key Difference
The core difference lies in approach: AWeber focuses on free plan for up to 500 subscribers, while Mailchimp emphasizes free plan for up to 500 contacts. Both philosophies have merit depending on your priorities.
Which Should You Choose?
AWeber
Choose AWeber if you prioritize free plan for up to 500 subscribers, want to start with a free tier, or value 25+ years of email marketing experience.
Mailchimp
Choose Mailchimp if you prioritize free plan for up to 500 contacts, want to start with a free tier, or value easy-to-use drag-and-drop editor.
Our Verdict
After thorough testing, Mailchimp is our winner with a rating of 9.1/10 compared to AWeber's 8.2/10. Mailchimp stands out for its free plan for up to 500 contacts and easy-to-use drag-and-drop editor. Mailchimp also offers better value at its price point. However, AWeber remains an excellent choice if free plan for up to 500 subscribers is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between AWeber and Mailchimp is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is AWeber better than Mailchimp?
Mailchimp scores higher in our testing (9.1/10 vs 8.2/10). Mailchimp excels at free plan for up to 500 contacts, while AWeber is better for free plan for up to 500 subscribers.
Which is cheaper, AWeber or Mailchimp?
Mailchimp is more affordable at $0.00/mo vs $0.00/mo. Mailchimp offers NaN% savings.
AWeber vs Mailchimp: which should I choose?
Choose AWeber if you prioritize free plan for up to 500 subscribers. Choose Mailchimp if you need free plan for up to 500 contacts. Both are solid email marketing options.
What's the main difference between AWeber and Mailchimp?
The main difference is AWeber offers reliable email marketing pioneer with 25+ years experience, while Mailchimp focuses on most popular email platform with powerful automation.