AWeber vs Klaviyo
AWeber vs Klaviyo is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While Klaviyo leads with a 8.8/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure
Quick Answer
Klaviyo beats AWeber for most users. It scores 8.8/10 vs 8.2/10 and deep e-commerce integrations. Choose AWeber if you need free plan for up to 500 subscribers.
AWeber
Reliable email marketing pioneer with 25+ years experience
Starting from
$12.5/mo
Klaviyo
WinnerE-commerce email marketing with Shopify integration
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.2/10 | 8.8/10 |
| Starting Price | $12.5/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 500 (free) | 250 (free) |
| Emails per Month | 3,000 (free) | 500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 600+ | 80+ |
| Analytics | ||
| Integrations | 700+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
AWeber
- Free plan for up to 500 subscribers
- 25+ years of email marketing experience
- Excellent deliverability rates
- 700+ integrations including Canva
- Done-for-you setup service available
- 24/7 customer support
- Easy-to-use drag-and-drop builder
- Recent price increases (50-150%)
- Limited automation compared to competitors
- Dated interface design
- Basic reporting features
Klaviyo
- Deep e-commerce integrations
- Powerful segmentation based on purchase behavior
- Predictive analytics and CLV
- Pre-built e-commerce flows
- SMS marketing included
- Free for up to 250 contacts
- Expensive for large lists
- Steep learning curve
- Not ideal for non-e-commerce
Key Difference
The core difference lies in approach: AWeber focuses on free plan for up to 500 subscribers, while Klaviyo emphasizes deep e-commerce integrations. Both philosophies have merit depending on your priorities.
Which Should You Choose?
AWeber
Choose AWeber if you prioritize free plan for up to 500 subscribers, want to start with a free tier, or value 25+ years of email marketing experience.
Klaviyo
Choose Klaviyo if you prioritize deep e-commerce integrations, want to start with a free tier, or value powerful segmentation based on purchase behavior.
Our Verdict
After thorough testing, Klaviyo is our winner with a rating of 8.8/10 compared to AWeber's 8.2/10. Klaviyo stands out for its deep e-commerce integrations and powerful segmentation based on purchase behavior. Klaviyo also offers better value at its price point. However, AWeber remains an excellent choice if free plan for up to 500 subscribers is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between AWeber and Klaviyo is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is AWeber better than Klaviyo?
Klaviyo scores higher in our testing (8.8/10 vs 8.2/10). Klaviyo excels at deep e-commerce integrations, while AWeber is better for free plan for up to 500 subscribers.
Which is cheaper, AWeber or Klaviyo?
Klaviyo is more affordable at $0.00/mo vs $0.00/mo. Klaviyo offers NaN% savings.
AWeber vs Klaviyo: which should I choose?
Choose AWeber if you prioritize free plan for up to 500 subscribers. Choose Klaviyo if you need deep e-commerce integrations. Both are solid email marketing options.
What's the main difference between AWeber and Klaviyo?
The main difference is AWeber offers reliable email marketing pioneer with 25+ years experience, while Klaviyo focuses on e-commerce email marketing with shopify integration.