ActiveCampaign vs Constant Contact
ActiveCampaign vs Constant Contact is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While ActiveCampaign leads with a 8.7/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
ActiveCampaign beats Constant Contact for most users. It scores 8.7/10 vs 8.3/10 and most powerful automation builder. Choose Constant Contact if you need excellent customer support (phone included).
ActiveCampaign
WinnerAdvanced automation with built-in CRM
Starting from
$29/mo
Constant Contact
Easy email marketing with excellent support
Starting from
$12/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.7/10 | 8.3/10 |
| Starting Price | $29/mo | $12/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Starts at 1,000 | Starts at 500 |
| Emails per Month | 10x contacts | 10x contacts |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 250+ | 200+ |
| Analytics | ||
| Integrations | 900+ | 300+ |
| API Access | ||
Pros & Cons Breakdown
ActiveCampaign
- Most powerful automation builder
- Built-in CRM included
- Excellent deliverability rates
- Site and event tracking
- Advanced segmentation
- Great for complex workflows
- No free plan
- Can be overwhelming for beginners
- CRM features require higher tier
Constant Contact
- Excellent customer support (phone included)
- Very easy to use
- Event management tools
- Social media integration
- Good for nonprofits
- High deliverability rates
- No free plan (only trial)
- Automation is basic
- Higher price than competitors
Key Difference
The most significant difference is value positioning. Constant Contact offers excellent quality at a lower price point ($12.00/mo), while ActiveCampaign ($29.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
ActiveCampaign
Choose ActiveCampaign if you prioritize most powerful automation builder, or value built-in crm included.
Constant Contact
Choose Constant Contact if you prioritize excellent customer support (phone included), or value very easy to use.
Our Verdict
After thorough testing, ActiveCampaign is our winner with a rating of 8.7/10 compared to Constant Contact's 8.3/10. ActiveCampaign stands out for its most powerful automation builder and built-in crm included. While Constant Contact is more affordable, ActiveCampaign's advantages justify the price difference for most users. However, Constant Contact remains an excellent choice if excellent customer support (phone included) is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between ActiveCampaign and Constant Contact is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is ActiveCampaign better than Constant Contact?
ActiveCampaign scores higher in our testing (8.7/10 vs 8.3/10). ActiveCampaign excels at most powerful automation builder, while Constant Contact is better for excellent customer support (phone included).
Which is cheaper, ActiveCampaign or Constant Contact?
Constant Contact is more affordable at $12.00/mo vs $29.00/mo. Constant Contact offers 59% savings.
ActiveCampaign vs Constant Contact: which should I choose?
Choose ActiveCampaign if you prioritize most powerful automation builder. Choose Constant Contact if you need excellent customer support (phone included). Both are solid email marketing options.
What's the main difference between ActiveCampaign and Constant Contact?
The main difference is ActiveCampaign offers advanced automation with built-in crm, while Constant Contact focuses on easy email marketing with excellent support.