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Home/CRM Software/Zoho CRM vs HubSpot CRM
Head-to-Head ComparisonUpdated January 2026

Zoho CRM vs HubSpot CRM

In the CRM space, Zoho CRM and HubSpot CRM serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. HubSpot CRM leads with 9.3/10, but your sales process might align better with the alternative.

Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure

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Quick Answer

HubSpot CRM beats Zoho CRM for most users. It scores 9.3/10 vs 8.4/10 and robust free forever plan. Choose Zoho CRM if you need competitive pricing.

Rating
8.4 vs 9.3
HubSpot CRM wins
Price
$14 vs $20
Zoho CRM wins
Last updated: January 2026
Zoho CRM logo

Zoho CRM

8.4

Affordable CRM with comprehensive feature set

Starting from

$14/mo

G24.1(3k)Capterra4.3(7k)TrustRadius8.0(520)
Visit SiteReview
HubSpot CRM logo

HubSpot CRM

Winner
9.3

Powerful free CRM with full marketing suite

Starting from

$20/mo

G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Visit SiteReview

Feature Comparison

Feature
Zoho CRM logo
Zoho CRM
HubSpot CRM logo
HubSpot CRMWinner
Overall Rating8.4/109.3/10
Starting Price$14/mo$20/mo
User Reviews
G24.1(3k)Capterra4.3(7k)TrustRadius8.0(520)
G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Capacity
ContactsUnlimited1,000,000
Users3 (free)Unlimited (free)
Sales Features
Deal Pipeline
Email Tracking
Meeting Scheduler
Features
Live Chat
Reporting
Mobile App
Integrations500+500+
API Access
Visit Zoho CRMRead Review
Visit HubSpot CRMRead Review

Pros & Cons Breakdown

Zoho CRM

Pros
  • Competitive pricing
  • Free plan for 3 users
  • Part of Zoho ecosystem
  • Zia AI assistant
  • Extensive customization
  • Blueprint process management
Cons
  • Interface feels dated
  • Learning curve exists
  • Support can be slow

HubSpot CRM

Pros
  • Robust free forever plan
  • Excellent user interface
  • Full marketing suite available
  • Great email tracking
  • Live chat and chatbots
  • Extensive integrations
Cons
  • Paid plans are expensive
  • Advanced features locked behind hubs
  • Can get complex quickly

Key Difference

The core difference lies in approach: Zoho CRM focuses on competitive pricing, while HubSpot CRM emphasizes robust free forever plan. Both philosophies have merit depending on your priorities.

Which Should You Choose?

Zoho CRM logo

Zoho CRM

Choose Zoho CRM if you prioritize competitive pricing, want to start with a free tier, need unlimited usage, or value free plan for 3 users.

HubSpot CRM logo

HubSpot CRM

Choose HubSpot CRM if you prioritize robust free forever plan, want to start with a free tier, need unlimited usage, or value excellent user interface.

Our Verdict

HubSpot CRM Wins!

After thorough testing, HubSpot CRM is our winner with a rating of 9.3/10 compared to Zoho CRM's 8.4/10. HubSpot CRM stands out for its robust free forever plan and excellent user interface. HubSpot CRM also offers better value at its price point. However, Zoho CRM remains an excellent choice if competitive pricing is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.

Get HubSpot CRMRead Full HubSpot CRM Review

Thinking of Switching?

CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both Zoho CRM and HubSpot CRM offer import tools, but consider professional migration help for large databases. Clean your data before migrating.

Frequently Asked Questions

Is Zoho CRM better than HubSpot CRM?

HubSpot CRM scores higher in our testing (9.3/10 vs 8.4/10). HubSpot CRM excels at robust free forever plan, while Zoho CRM is better for competitive pricing.

Which is cheaper, Zoho CRM or HubSpot CRM?

HubSpot CRM is more affordable at $0.00/mo vs $0.00/mo. HubSpot CRM offers NaN% savings.

Zoho CRM vs HubSpot CRM: which should I choose?

Choose Zoho CRM if you prioritize competitive pricing. Choose HubSpot CRM if you need robust free forever plan. Both are solid crm software options.

What's the main difference between Zoho CRM and HubSpot CRM?

The main difference is Zoho CRM offers affordable crm with comprehensive feature set, while HubSpot CRM focuses on powerful free crm with full marketing suite.

Back to All CRM Software

Some products are sponsored. Rankings reflect our honest assessment. Read our full affiliate disclosure

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