Salesforce vs HubSpot CRM
HubSpot vs Salesforce is the modern upstart against the enterprise standard. HubSpot pioneered inbound marketing and offers a genuinely useful free CRM; Salesforce dominates enterprise sales. Your company size and budget will likely determine the winner.
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Quick Answer
HubSpot CRM beats Salesforce for most users. It scores 9.3/10 vs 9/10 and robust free forever plan. Choose Salesforce if you need industry-leading features.
Salesforce
Enterprise-leading CRM with unlimited customization
Starting from
$25/mo
HubSpot CRM
WinnerPowerful free CRM with full marketing suite
Starting from
$20/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.0/10 | 9.3/10 |
| Starting Price | $25/mo | $20/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Unlimited | 1,000,000 |
| Users | Per seat pricing | Unlimited (free) |
| Sales Features | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Meeting Scheduler | ||
| Features | ||
| Live Chat | ||
| Reporting | ||
| Mobile App | ||
| Integrations | 3000+ | 500+ |
| API Access | ||
Pros & Cons Breakdown
Salesforce
- Industry-leading features
- Highly customizable
- Massive app ecosystem
- Powerful automation
- Advanced analytics (Einstein AI)
- Scales to any size
- Expensive for small businesses
- Steep learning curve
- Can be overwhelming
HubSpot CRM
- Robust free forever plan
- Excellent user interface
- Full marketing suite available
- Great email tracking
- Live chat and chatbots
- Extensive integrations
- Paid plans are expensive
- Advanced features locked behind hubs
- Can get complex quickly
Key Difference
HubSpot is easier to use and has a free tier; Salesforce is more powerful but complex. HubSpot includes marketing; Salesforce charges separately. HubSpot is adopted faster; Salesforce requires training. Different ends of the CRM spectrum.
Which Should You Choose?
Salesforce
Choose HubSpot if you want a free CRM to start, value intuitive user experience, have a marketing-focused sales process, or don't need enterprise-level customization.
HubSpot CRM
Choose Salesforce if you have enterprise requirements, need extensive customization, want the largest app ecosystem, or have dedicated Salesforce administrators.
Our Verdict
HubSpot wins for SMBs and marketing-focused teams with its intuitive interface, free tier, and inbound marketing integration. Salesforce wins for enterprise with unmatched customization, scalability, and ecosystem. Budget and complexity needs are the deciding factors.
Thinking of Switching?
Migrating CRM data is complex - contacts, deals, custom fields, and activities all need attention. Both offer migration tools and services. Plan for 2-4 weeks minimum. Clean your data before migrating.
Frequently Asked Questions
Is Salesforce better than HubSpot CRM?
HubSpot CRM scores higher in our testing (9.3/10 vs 9/10). HubSpot CRM excels at robust free forever plan, while Salesforce is better for industry-leading features.
Which is cheaper, Salesforce or HubSpot CRM?
HubSpot CRM is more affordable at $0.00/mo vs $25.00/mo. HubSpot CRM offers 100% savings.
Salesforce vs HubSpot CRM: which should I choose?
Choose Salesforce if you prioritize industry-leading features. Choose HubSpot CRM if you need robust free forever plan. Both are solid crm software options.
What's the main difference between Salesforce and HubSpot CRM?
The main difference is Salesforce offers enterprise-leading crm with unlimited customization, while HubSpot CRM focuses on powerful free crm with full marketing suite.