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Home/CRM Software/HubSpot CRM vs Pipedrive
Head-to-Head ComparisonUpdated January 2026

HubSpot CRM vs Pipedrive

HubSpot vs Pipedrive compares the all-in-one marketing/sales platform against the sales-focused pipeline specialist. HubSpot does everything; Pipedrive does pipeline management exceptionally well. Your team's focus determines the better fit.

Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure

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Quick Answer

HubSpot CRM beats Pipedrive for most users. It scores 9.3/10 vs 8.8/10 and robust free forever plan. Choose Pipedrive if you need intuitive visual pipeline.

Rating
9.3 vs 8.8
HubSpot CRM wins
Price
$20 vs $14
Pipedrive wins
Last updated: January 2026
HubSpot CRM logo

HubSpot CRM

Winner
9.3

Powerful free CRM with full marketing suite

Starting from

$20/mo

G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Visit SiteReview
Pipedrive logo

Pipedrive

8.8

Sales-focused CRM with visual pipeline

Starting from

$14/mo

G24.3(2k)Capterra4.5(3k)TrustRadius8.0(450)
Visit SiteReview

Feature Comparison

Feature
HubSpot CRM logo
HubSpot CRMWinner
Pipedrive logo
Pipedrive
Overall Rating9.3/108.8/10
Starting Price$20/mo$14/mo
User Reviews
G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
G24.3(2k)Capterra4.5(3k)TrustRadius8.0(450)
Capacity
Contacts1,000,000Unlimited
UsersUnlimited (free)Per seat pricing
Sales Features
Deal Pipeline
Email Tracking
Meeting Scheduler
Features
Live Chat
Reporting
Mobile App
Integrations500+350+
API Access
Visit HubSpot CRMRead Review
Visit PipedriveRead Review

Pros & Cons Breakdown

HubSpot CRM

Pros
  • Robust free forever plan
  • Excellent user interface
  • Full marketing suite available
  • Great email tracking
  • Live chat and chatbots
  • Extensive integrations
Cons
  • Paid plans are expensive
  • Advanced features locked behind hubs
  • Can get complex quickly

Pipedrive

Pros
  • Intuitive visual pipeline
  • Designed for sales teams
  • Great email integration
  • Activity-based selling
  • Affordable pricing
  • Easy to get started
Cons
  • No free plan
  • Limited marketing features
  • Basic reporting on lower tiers

Key Difference

HubSpot is a marketing and sales platform; Pipedrive is a sales tool. HubSpot has a free tier; Pipedrive doesn't. Pipedrive's pipeline view is cleaner; HubSpot's feature set is broader. Different specializations.

Which Should You Choose?

HubSpot CRM logo

HubSpot CRM

Choose HubSpot if you want marketing and sales in one platform, need a free CRM option, have an inbound-focused sales process, or want comprehensive contact tracking.

Pipedrive logo

Pipedrive

Choose Pipedrive if you have a dedicated sales team focused on closing deals, want the best visual pipeline management, prefer simplicity over feature count, or don't need marketing features.

Our Verdict

HubSpot CRM Wins!

HubSpot wins for marketing-driven sales teams with its inbound tools and free tier. Pipedrive wins for pure sales teams who want the best pipeline visualization and don't need marketing features. Sales process complexity guides this choice.

Get HubSpot CRMRead Full HubSpot CRM Review

Thinking of Switching?

Export deals, contacts, and custom fields carefully. Pipedrive's import is straightforward. If moving from Pipedrive to HubSpot, expect a learning curve with the broader feature set. Plan your pipeline stages before migrating.

Frequently Asked Questions

Is HubSpot CRM better than Pipedrive?

HubSpot CRM scores higher in our testing (9.3/10 vs 8.8/10). HubSpot CRM excels at robust free forever plan, while Pipedrive is better for intuitive visual pipeline.

Which is cheaper, HubSpot CRM or Pipedrive?

HubSpot CRM is more affordable at $0.00/mo vs $14.00/mo. HubSpot CRM offers 100% savings.

HubSpot CRM vs Pipedrive: which should I choose?

Choose HubSpot CRM if you prioritize robust free forever plan. Choose Pipedrive if you need intuitive visual pipeline. Both are solid crm software options.

What's the main difference between HubSpot CRM and Pipedrive?

The main difference is HubSpot CRM offers powerful free crm with full marketing suite, while Pipedrive focuses on sales-focused crm with visual pipeline.

Back to All CRM Software

Some products are sponsored. Rankings reflect our honest assessment. Read our full affiliate disclosure

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