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Home/CRM Software/HubSpot CRM vs Close
Head-to-Head ComparisonUpdated January 2026

HubSpot CRM vs Close

In the CRM space, HubSpot CRM and Close serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. HubSpot CRM leads with 9.3/10, but your sales process might align better with the alternative.

Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure

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Quick Answer

HubSpot CRM beats Close for most users. It scores 9.3/10 vs 8.6/10 and robust free forever plan. Choose Close if you need built-in calling and sms.

Rating
9.3 vs 8.6
HubSpot CRM wins
Price
$20 vs $49
HubSpot CRM wins
Last updated: January 2026
HubSpot CRM logo

HubSpot CRM

Winner
9.3

Powerful free CRM with full marketing suite

Starting from

$20/mo

G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Visit SiteReview
Close logo

Close

8.6

Inside sales CRM with built-in communication

Starting from

$49/mo

G24.7(980)Capterra4.7(160)TrustRadius9.0(85)
Visit SiteReview

Feature Comparison

Feature
HubSpot CRM logo
HubSpot CRMWinner
Close logo
Close
Overall Rating9.3/108.6/10
Starting Price$20/mo$49/mo
User Reviews
G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
G24.7(980)Capterra4.7(160)TrustRadius9.0(85)
Capacity
Contacts1,000,000Unlimited
UsersUnlimited (free)Per seat pricing
Sales Features
Deal Pipeline
Email Tracking
Meeting Scheduler
Features
Live Chat
Reporting
Mobile App
Integrations500+50+
API Access
Visit HubSpot CRMRead Review
Visit CloseRead Review

Pros & Cons Breakdown

HubSpot CRM

Pros
  • Robust free forever plan
  • Excellent user interface
  • Full marketing suite available
  • Great email tracking
  • Live chat and chatbots
  • Extensive integrations
Cons
  • Paid plans are expensive
  • Advanced features locked behind hubs
  • Can get complex quickly

Close

Pros
  • Built-in calling and SMS
  • Power dialer included
  • Excellent email sequences
  • Fast and responsive
  • Great for inside sales
  • Strong API
Cons
  • No free plan
  • Expensive for small teams
  • Limited marketing features

Key Difference

The most significant difference is value positioning. HubSpot CRM offers excellent quality at a lower price point ($0.00/mo), while Close ($49.00/mo) targets users who want premium features and are willing to pay for them.

Which Should You Choose?

HubSpot CRM logo

HubSpot CRM

Choose HubSpot CRM if you prioritize robust free forever plan, want to start with a free tier, need unlimited usage, or value excellent user interface.

Close logo

Close

Choose Close if you prioritize built-in calling and sms, need unlimited usage, or value power dialer included.

Our Verdict

HubSpot CRM Wins!

After thorough testing, HubSpot CRM is our winner with a rating of 9.3/10 compared to Close's 8.6/10. HubSpot CRM stands out for its robust free forever plan and excellent user interface. HubSpot CRM also offers better value at its price point. However, Close remains an excellent choice if built-in calling and sms is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.

Get HubSpot CRMRead Full HubSpot CRM Review

Thinking of Switching?

CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both HubSpot CRM and Close offer import tools, but consider professional migration help for large databases. Clean your data before migrating.

Frequently Asked Questions

Is HubSpot CRM better than Close?

HubSpot CRM scores higher in our testing (9.3/10 vs 8.6/10). HubSpot CRM excels at robust free forever plan, while Close is better for built-in calling and sms.

Which is cheaper, HubSpot CRM or Close?

HubSpot CRM is more affordable at $0.00/mo vs $49.00/mo. HubSpot CRM offers 100% savings.

HubSpot CRM vs Close: which should I choose?

Choose HubSpot CRM if you prioritize robust free forever plan. Choose Close if you need built-in calling and sms. Both are solid crm software options.

What's the main difference between HubSpot CRM and Close?

The main difference is HubSpot CRM offers powerful free crm with full marketing suite, while Close focuses on inside sales crm with built-in communication.

Back to All CRM Software

Some products are sponsored. Rankings reflect our honest assessment. Read our full affiliate disclosure

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