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Home/CRM Software/Copper vs HubSpot CRM
Head-to-Head ComparisonUpdated January 2026

Copper vs HubSpot CRM

In the CRM space, Copper and HubSpot CRM serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. HubSpot CRM leads with 9.3/10, but your sales process might align better with the alternative.

Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure

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Quick Answer

HubSpot CRM beats Copper for most users. It scores 9.3/10 vs 8.5/10 and robust free forever plan. Choose Copper if you need built specifically for google workspace.

Rating
8.5 vs 9.3
HubSpot CRM wins
Price
$12 vs $20
Copper wins
Last updated: January 2026
Copper logo

Copper

8.5

Google Workspace-native CRM with Gmail integration

Starting from

$12/mo

G24.5(1k)Capterra4.4(620)TrustRadius8.1(280)
Visit SiteReview
HubSpot CRM logo

HubSpot CRM

Winner
9.3

Powerful free CRM with full marketing suite

Starting from

$20/mo

G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Visit SiteReview

Feature Comparison

Feature
Copper logo
Copper
HubSpot CRM logo
HubSpot CRMWinner
Overall Rating8.5/109.3/10
Starting Price$12/mo$20/mo
User Reviews
G24.5(1k)Capterra4.4(620)TrustRadius8.1(280)
G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Capacity
Contacts1,000-Unlimited1,000,000
UsersPer seat pricingUnlimited (free)
Sales Features
Deal Pipeline
Email Tracking
Meeting Scheduler
Features
Live Chat
Reporting
Mobile App
Integrations100+500+
API Access
Visit CopperRead Review
Visit HubSpot CRMRead Review

Pros & Cons Breakdown

Copper

Pros
  • Built specifically for Google Workspace
  • Seamless Gmail Chrome extension
  • Automatic data capture from emails
  • Google Sheets reporting add-on
  • Workflow automation saves 8+ hrs/week
  • Contact enrichment included
  • 14-day free trial
Cons
  • Only works with Google Workspace
  • Business plan expensive at $134/user
  • Starter plan has no pipelines
  • Annual billing required for best rates

HubSpot CRM

Pros
  • Robust free forever plan
  • Excellent user interface
  • Full marketing suite available
  • Great email tracking
  • Live chat and chatbots
  • Extensive integrations
Cons
  • Paid plans are expensive
  • Advanced features locked behind hubs
  • Can get complex quickly

Key Difference

The most significant difference is value positioning. HubSpot CRM offers excellent quality at a lower price point ($0.00/mo), while Copper ($12.00/mo) targets users who want premium features and are willing to pay for them.

Which Should You Choose?

Copper logo

Copper

Choose Copper if you prioritize built specifically for google workspace, need unlimited usage, or value seamless gmail chrome extension.

HubSpot CRM logo

HubSpot CRM

Choose HubSpot CRM if you prioritize robust free forever plan, want to start with a free tier, need unlimited usage, or value excellent user interface.

Our Verdict

HubSpot CRM Wins!

After thorough testing, HubSpot CRM is our winner with a rating of 9.3/10 compared to Copper's 8.5/10. HubSpot CRM stands out for its robust free forever plan and excellent user interface. HubSpot CRM also offers better value at its price point. However, Copper remains an excellent choice if built specifically for google workspace is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.

Get HubSpot CRMRead Full HubSpot CRM Review

Thinking of Switching?

CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both Copper and HubSpot CRM offer import tools, but consider professional migration help for large databases. Clean your data before migrating.

Frequently Asked Questions

Is Copper better than HubSpot CRM?

HubSpot CRM scores higher in our testing (9.3/10 vs 8.5/10). HubSpot CRM excels at robust free forever plan, while Copper is better for built specifically for google workspace.

Which is cheaper, Copper or HubSpot CRM?

HubSpot CRM is more affordable at $0.00/mo vs $12.00/mo. HubSpot CRM offers 100% savings.

Copper vs HubSpot CRM: which should I choose?

Choose Copper if you prioritize built specifically for google workspace. Choose HubSpot CRM if you need robust free forever plan. Both are solid crm software options.

What's the main difference between Copper and HubSpot CRM?

The main difference is Copper offers google workspace-native crm with gmail integration, while HubSpot CRM focuses on powerful free crm with full marketing suite.

Back to All CRM Software

Some products are sponsored. Rankings reflect our honest assessment. Read our full affiliate disclosure

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