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Home/CRM Software/Close vs HubSpot CRM
Head-to-Head ComparisonUpdated January 2026

Close vs HubSpot CRM

In the CRM space, Close and HubSpot CRM serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. HubSpot CRM leads with 9.3/10, but your sales process might align better with the alternative.

Some products are sponsored. Rankings reflect our honest assessment. See our affiliate disclosure

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Quick Answer

HubSpot CRM beats Close for most users. It scores 9.3/10 vs 8.6/10 and robust free forever plan. Choose Close if you need built-in calling and sms.

Rating
8.6 vs 9.3
HubSpot CRM wins
Price
$49 vs $20
HubSpot CRM wins
Last updated: January 2026
Close logo

Close

8.6

Inside sales CRM with built-in communication

Starting from

$49/mo

G24.7(980)Capterra4.7(160)TrustRadius9.0(85)
Visit SiteReview
HubSpot CRM logo

HubSpot CRM

Winner
9.3

Powerful free CRM with full marketing suite

Starting from

$20/mo

G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Visit SiteReview

Feature Comparison

Feature
Close logo
Close
HubSpot CRM logo
HubSpot CRMWinner
Overall Rating8.6/109.3/10
Starting Price$49/mo$20/mo
User Reviews
G24.7(980)Capterra4.7(160)TrustRadius9.0(85)
G24.4(12k)Capterra4.5(4k)TrustRadius8.4(850)
Capacity
ContactsUnlimited1,000,000
UsersPer seat pricingUnlimited (free)
Sales Features
Deal Pipeline
Email Tracking
Meeting Scheduler
Features
Live Chat
Reporting
Mobile App
Integrations50+500+
API Access
Visit CloseRead Review
Visit HubSpot CRMRead Review

Pros & Cons Breakdown

Close

Pros
  • Built-in calling and SMS
  • Power dialer included
  • Excellent email sequences
  • Fast and responsive
  • Great for inside sales
  • Strong API
Cons
  • No free plan
  • Expensive for small teams
  • Limited marketing features

HubSpot CRM

Pros
  • Robust free forever plan
  • Excellent user interface
  • Full marketing suite available
  • Great email tracking
  • Live chat and chatbots
  • Extensive integrations
Cons
  • Paid plans are expensive
  • Advanced features locked behind hubs
  • Can get complex quickly

Key Difference

The most significant difference is value positioning. HubSpot CRM offers excellent quality at a lower price point ($0.00/mo), while Close ($49.00/mo) targets users who want premium features and are willing to pay for them.

Which Should You Choose?

Close logo

Close

Choose Close if you prioritize built-in calling and sms, need unlimited usage, or value power dialer included.

HubSpot CRM logo

HubSpot CRM

Choose HubSpot CRM if you prioritize robust free forever plan, want to start with a free tier, need unlimited usage, or value excellent user interface.

Our Verdict

HubSpot CRM Wins!

After thorough testing, HubSpot CRM is our winner with a rating of 9.3/10 compared to Close's 8.6/10. HubSpot CRM stands out for its robust free forever plan and excellent user interface. HubSpot CRM also offers better value at its price point. However, Close remains an excellent choice if built-in calling and sms is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.

Get HubSpot CRMRead Full HubSpot CRM Review

Thinking of Switching?

CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both Close and HubSpot CRM offer import tools, but consider professional migration help for large databases. Clean your data before migrating.

Frequently Asked Questions

Is Close better than HubSpot CRM?

HubSpot CRM scores higher in our testing (9.3/10 vs 8.6/10). HubSpot CRM excels at robust free forever plan, while Close is better for built-in calling and sms.

Which is cheaper, Close or HubSpot CRM?

HubSpot CRM is more affordable at $0.00/mo vs $49.00/mo. HubSpot CRM offers 100% savings.

Close vs HubSpot CRM: which should I choose?

Choose Close if you prioritize built-in calling and sms. Choose HubSpot CRM if you need robust free forever plan. Both are solid crm software options.

What's the main difference between Close and HubSpot CRM?

The main difference is Close offers inside sales crm with built-in communication, while HubSpot CRM focuses on powerful free crm with full marketing suite.

Back to All CRM Software

Some products are sponsored. Rankings reflect our honest assessment. Read our full affiliate disclosure

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