Shopify Review
Top PickLeading e-commerce platform for online stores
Overall Rating
Based on our testing
Quick Answer
Shopify scores 9.4/10 in our testing. It's best for most users and overall value. Key strength: Best-in-class e-commerce features. Main weakness: Transaction fees on external payments.
Quick Summary
Shopify is the leading e-commerce platform, powering millions of online stores. With comprehensive selling tools, extensive app ecosystem, and excellent support, it's the go-to choice for serious e-commerce.
Pros & Cons
What we like
- Best-in-class e-commerce features
- Massive app ecosystem
- Excellent payment processing
- Multi-channel selling
- Great for dropshipping
- 24/7 support
What could be better
- Transaction fees on external payments
- Themes can be expensive
- Monthly cost adds up
Typical Promotions
- •$1/month for first 3 months (promotional)
- •Black Friday deals
- •Annual plan savings
Best time to buy: Look for $1/month promotional periods
Shopify Pricing
- 5 staff accounts
- Professional reports
- Lower card rates
- International pricing
- Online store
- Unlimited products
- 2 staff accounts
- 24/7 support
- 15 staff accounts
- Advanced reports
- Third-party shipping rates
- Custom reports
Key Features
Shopify In-Depth Review
Shopify is Shopify is the leading e-commerce platform, powering millions of online stores. With comprehensive selling tools, extensive app ecosystem, and excellent support, it's the go-to choice for serious e-commerce. With an overall rating of 9.4/10 based on our testing, it stands as one of the top options in the website builders space.
Key Findings
- Best-in-class e-commerce features: This stands out in our testing as a key strength of Shopify.
- Massive app ecosystem: This stands out in our testing as a key strength of Shopify.
- Excellent payment processing: This stands out in our testing as a key strength of Shopify.
Performance & Speed
Shopify performed exceptionally well in our testing. Best-in-class e-commerce features.
Features & Functionality
Shopify includes custom domain, ecommerce, seo tools, mobile editor. The feature set is comprehensive and well-implemented, covering most user needs without unnecessary bloat. We particularly appreciated best-in-class e-commerce features.
Pricing & Value
Shopify pricing starts at $29/month. The premium pricing is justified if you need the advanced features, but may be overkill for basic use cases.
Ease of Use
Shopify's interface is intuitive and well-designed. New users should feel comfortable within minutes of signing up. There's room for UX improvements, but core functionality is accessible.
Our Testing Methodology
We built the same portfolio website on each platform, timing the build process and evaluating how close we could get to our target design. We tested page load speeds, mobile responsiveness, SEO capabilities, and the ease of making post-launch updates.
- Users who prioritize best-in-class e-commerce features
- Those seeking a premium, reliable solution
- Users who can't accept transaction fees on external payments
- Budget-restricted users who need a more affordable option
The Bottom Line
Shopify is an excellent choice that we confidently recommend. It excels in best-in-class e-commerce features while offering strong value at $29/month.
Affiliate Disclosure
Some products are sponsored. Rankings reflect our honest assessment. Our editorial content is independent and unbiased. We may earn a commission if you make a purchase through our links. Read our full disclosure
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Shopify FAQ
How much does Shopify cost?
Shopify starts at $29.00/mo for the Basic plan. They also offer Shopify ($79/mo), Advanced ($299/mo).
Is Shopify worth it in 2025?
Shopify scores 9.4/10 in our testing. Best-in-class e-commerce features. However, transaction fees on external payments.
What are the pros and cons of Shopify?
Pros: Best-in-class e-commerce features; Massive app ecosystem; Excellent payment processing. Cons: Transaction fees on external payments; Themes can be expensive; Monthly cost adds up.
Is Shopify safe to use?
Shopify is a legitimate website builders service. We recommend reviewing their privacy policy for full details.