Shopify vs Wix
Shopify vs Wix represents e-commerce focus against general-purpose flexibility. Shopify is built exclusively for online stores; Wix can build any website including stores. Your primary use case determines the obvious winner.
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Quick Answer
Shopify beats Wix for most users. It scores 9.4/10 vs 9.2/10 and best-in-class e-commerce features. Choose Wix if you need intuitive drag-and-drop editor.
Shopify
WinnerLeading e-commerce platform for online stores
Starting from
$29/mo
Wix
Drag-and-drop builder with 800+ templates
Starting from
$16/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 9.4/10 | 9.2/10 |
| Starting Price | $29/mo | $16/mo |
| User Reviews | ||
| Resources | ||
| Templates | 100+ | 800+ |
| Storage | Unlimited | 500MB (free) |
| Bandwidth | Unlimited | 500MB (free) |
| Features | ||
| Custom Domain | ||
| E-commerce | ||
| SEO Tools | ||
| Mobile Editor | ||
| App Market | ||
| Security & Analytics | ||
| SSL Certificate | ||
| Analytics | ||
Pros & Cons Breakdown
Shopify
- Best-in-class e-commerce features
- Massive app ecosystem
- Excellent payment processing
- Multi-channel selling
- Great for dropshipping
- 24/7 support
- Transaction fees on external payments
- Themes can be expensive
- Monthly cost adds up
Wix
- Intuitive drag-and-drop editor
- 800+ designer templates
- AI website builder (ADI)
- Extensive app market
- Free plan available
- Excellent e-commerce features
- Can't switch templates after publishing
- Free plan shows Wix ads
- Some features need premium apps
Key Difference
Shopify charges transaction fees but handles payments best. Wix offers more design freedom but weaker e-commerce. Shopify scales with your store; Wix serves broader purposes. E-commerce specialist vs generalist.
Which Should You Choose?
Shopify
Choose Shopify if you are building primarily to sell products, need robust inventory management, want the best payment processing rates, or plan to scale your e-commerce business.
Wix
Choose Wix if you need a general website with optional store features, want more design flexibility, have a limited product catalog, or prefer lower monthly costs for light selling.
Our Verdict
Shopify wins decisively for e-commerce with superior inventory, payments, and selling features. Wix wins for general websites that might include a small store. If selling is your primary goal, Shopify; if selling is secondary, Wix.
Thinking of Switching?
Moving from Wix to Shopify requires product catalog migration and payment reconfiguration. Moving to Wix means accepting lighter e-commerce features. Consider your 2-3 year sales projection before choosing.
Frequently Asked Questions
Is Shopify better than Wix?
Shopify scores higher in our testing (9.4/10 vs 9.2/10). Shopify excels at best-in-class e-commerce features, while Wix is better for intuitive drag-and-drop editor.
Which is cheaper, Shopify or Wix?
Wix is more affordable at $0.00/mo vs $29.00/mo. Wix offers 100% savings.
Shopify vs Wix: which should I choose?
Choose Shopify if you prioritize best-in-class e-commerce features. Choose Wix if you need intuitive drag-and-drop editor. Both are solid website builders options.
What's the main difference between Shopify and Wix?
The main difference is Shopify offers leading e-commerce platform for online stores, while Wix focuses on drag-and-drop builder with 800+ templates.