ActiveCampaign vs GetResponse
ActiveCampaign vs GetResponse is one of the most common comparisons in email marketing, and I've run real campaigns on both platforms. While GetResponse leads with a 8.7/10 rating, the "better" choice depends heavily on your business model and technical comfort level.
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Quick Answer
GetResponse beats ActiveCampaign for most users. It scores 8.7/10 vs 8.7/10 and free plan for up to 500 contacts. Choose ActiveCampaign if you need most powerful automation builder.
ActiveCampaign
Advanced automation with built-in CRM
Starting from
$29/mo
GetResponse
WinnerAll-in-one marketing with email, webinars, and landing pages
Starting from
$19/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.7/10 | 8.7/10 |
| Starting Price | $29/mo | $19/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Starts at 1,000 | 500 (free) |
| Emails per Month | 10x contacts | 2,500 (free) |
| Automation & Testing | ||
| Automation | ||
| A/B Testing | ||
| Segmentation | ||
| Features | ||
| Landing Pages | ||
| Templates | 250+ | 200+ |
| Analytics | ||
| Integrations | 900+ | 170+ |
| API Access | ||
Pros & Cons Breakdown
ActiveCampaign
- Most powerful automation builder
- Built-in CRM included
- Excellent deliverability rates
- Site and event tracking
- Advanced segmentation
- Great for complex workflows
- No free plan
- Can be overwhelming for beginners
- CRM features require higher tier
GetResponse
- Free plan for up to 500 contacts
- Unlimited email sends on all paid plans
- Built-in webinar hosting
- AI-powered email and website builder
- Conversion funnels included
- 24/7 live chat support
- 18% discount on annual plans
- Webinar features require higher tiers
- Free plan has limited automation
- Interface can feel cluttered
Key Difference
The most significant difference is value positioning. GetResponse offers excellent quality at a lower price point ($0.00/mo), while ActiveCampaign ($29.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
ActiveCampaign
Choose ActiveCampaign if you prioritize most powerful automation builder, or value built-in crm included.
GetResponse
Choose GetResponse if you prioritize free plan for up to 500 contacts, want to start with a free tier, or value unlimited email sends on all paid plans.
Our Verdict
After thorough testing, GetResponse is our winner with a rating of 8.7/10 compared to ActiveCampaign's 8.7/10. GetResponse stands out for its free plan for up to 500 contacts and unlimited email sends on all paid plans. GetResponse also offers better value at its price point. However, ActiveCampaign remains an excellent choice if most powerful automation builder is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
Moving email lists between ActiveCampaign and GetResponse is doable but plan carefully. Export your subscriber data, recreate your templates, and rebuild automations. Give yourself at least a week for a proper migration.
Frequently Asked Questions
Is ActiveCampaign better than GetResponse?
GetResponse scores higher in our testing (8.7/10 vs 8.7/10). GetResponse excels at free plan for up to 500 contacts, while ActiveCampaign is better for most powerful automation builder.
Which is cheaper, ActiveCampaign or GetResponse?
GetResponse is more affordable at $0.00/mo vs $29.00/mo. GetResponse offers 100% savings.
ActiveCampaign vs GetResponse: which should I choose?
Choose ActiveCampaign if you prioritize most powerful automation builder. Choose GetResponse if you need free plan for up to 500 contacts. Both are solid email marketing options.
What's the main difference between ActiveCampaign and GetResponse?
The main difference is ActiveCampaign offers advanced automation with built-in crm, while GetResponse focuses on all-in-one marketing with email, webinars, and landing pages.