Copper vs Insightly
In the CRM space, Copper and Insightly serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. Copper leads with 8.5/10, but your sales process might align better with the alternative.
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Quick Answer
Copper beats Insightly for most users. It scores 8.5/10 vs 8.1/10 and built specifically for google workspace. Choose Insightly if you need combines crm and project management.
Copper
WinnerGoogle Workspace-native CRM with Gmail integration
Starting from
$12/mo
Insightly
CRM + project management with AI features
Starting from
$29/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.5/10 | 8.1/10 |
| Starting Price | $12/mo | $29/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | 1,000-Unlimited | 2,500-500,000 |
| Users | Per seat pricing | 2 (free) |
| Sales Features | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Meeting Scheduler | ||
| Features | ||
| Live Chat | ||
| Reporting | ||
| Mobile App | ||
| Integrations | 100+ | 500+ |
| API Access | ||
Pros & Cons Breakdown
Copper
- Built specifically for Google Workspace
- Seamless Gmail Chrome extension
- Automatic data capture from emails
- Google Sheets reporting add-on
- Workflow automation saves 8+ hrs/week
- Contact enrichment included
- 14-day free trial
- Only works with Google Workspace
- Business plan expensive at $134/user
- Starter plan has no pipelines
- Annual billing required for best rates
Insightly
- Combines CRM and project management
- AI-powered lead management
- 500+ integrations via AppConnect
- Generous file storage (10GB+)
- Drag-and-drop pipeline
- 2025 Top CRM for Analytics award
- Free plan for 2 users
- Annual billing only
- Email sequences not included
- Marketing automation costs extra
- Higher price than some competitors
Key Difference
The most significant difference is value positioning. Insightly offers excellent quality at a lower price point ($0.00/mo), while Copper ($12.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Copper
Choose Copper if you prioritize built specifically for google workspace, need unlimited usage, or value seamless gmail chrome extension.
Insightly
Choose Insightly if you prioritize combines crm and project management, want to start with a free tier, or value ai-powered lead management.
Our Verdict
After thorough testing, Copper is our winner with a rating of 8.5/10 compared to Insightly's 8.1/10. Copper stands out for its built specifically for google workspace and seamless gmail chrome extension. While Insightly is more affordable, Copper's advantages justify the price difference for most users. However, Insightly remains an excellent choice if combines crm and project management is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both Copper and Insightly offer import tools, but consider professional migration help for large databases. Clean your data before migrating.
Frequently Asked Questions
Is Copper better than Insightly?
Copper scores higher in our testing (8.5/10 vs 8.1/10). Copper excels at built specifically for google workspace, while Insightly is better for combines crm and project management.
Which is cheaper, Copper or Insightly?
Insightly is more affordable at $0.00/mo vs $12.00/mo. Insightly offers 100% savings.
Copper vs Insightly: which should I choose?
Choose Copper if you prioritize built specifically for google workspace. Choose Insightly if you need combines crm and project management. Both are solid crm software options.
What's the main difference between Copper and Insightly?
The main difference is Copper offers google workspace-native crm with gmail integration, while Insightly focuses on crm + project management with ai features.