Close vs Insightly
In the CRM space, Close and Insightly serve different segments of the market effectively. Having managed sales pipelines on both, I can tell you they each have clear strengths. Close leads with 8.6/10, but your sales process might align better with the alternative.
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Quick Answer
Close beats Insightly for most users. It scores 8.6/10 vs 8.1/10 and built-in calling and sms. Choose Insightly if you need combines crm and project management.
Close
WinnerInside sales CRM with built-in communication
Starting from
$49/mo
Insightly
CRM + project management with AI features
Starting from
$29/mo
Feature Comparison
| Feature | ||
|---|---|---|
| Overall Rating | 8.6/10 | 8.1/10 |
| Starting Price | $49/mo | $29/mo |
| User Reviews | ||
| Capacity | ||
| Contacts | Unlimited | 2,500-500,000 |
| Users | Per seat pricing | 2 (free) |
| Sales Features | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Meeting Scheduler | ||
| Features | ||
| Live Chat | ||
| Reporting | ||
| Mobile App | ||
| Integrations | 50+ | 500+ |
| API Access | ||
Pros & Cons Breakdown
Close
- Built-in calling and SMS
- Power dialer included
- Excellent email sequences
- Fast and responsive
- Great for inside sales
- Strong API
- No free plan
- Expensive for small teams
- Limited marketing features
Insightly
- Combines CRM and project management
- AI-powered lead management
- 500+ integrations via AppConnect
- Generous file storage (10GB+)
- Drag-and-drop pipeline
- 2025 Top CRM for Analytics award
- Free plan for 2 users
- Annual billing only
- Email sequences not included
- Marketing automation costs extra
- Higher price than some competitors
Key Difference
The most significant difference is value positioning. Insightly offers excellent quality at a lower price point ($0.00/mo), while Close ($49.00/mo) targets users who want premium features and are willing to pay for them.
Which Should You Choose?
Close
Choose Close if you prioritize built-in calling and sms, need unlimited usage, or value power dialer included.
Insightly
Choose Insightly if you prioritize combines crm and project management, want to start with a free tier, or value ai-powered lead management.
Our Verdict
After thorough testing, Close is our winner with a rating of 8.6/10 compared to Insightly's 8.1/10. Close stands out for its built-in calling and sms and power dialer included. While Insightly is more affordable, Close's advantages justify the price difference for most users. However, Insightly remains an excellent choice if combines crm and project management is your priority. There's no universally "wrong" choice here - both are quality options that serve their target audiences well.
Thinking of Switching?
CRM migrations are complex - you're moving contacts, deal history, and custom fields. Both Close and Insightly offer import tools, but consider professional migration help for large databases. Clean your data before migrating.
Frequently Asked Questions
Is Close better than Insightly?
Close scores higher in our testing (8.6/10 vs 8.1/10). Close excels at built-in calling and sms, while Insightly is better for combines crm and project management.
Which is cheaper, Close or Insightly?
Insightly is more affordable at $0.00/mo vs $49.00/mo. Insightly offers 100% savings.
Close vs Insightly: which should I choose?
Choose Close if you prioritize built-in calling and sms. Choose Insightly if you need combines crm and project management. Both are solid crm software options.
What's the main difference between Close and Insightly?
The main difference is Close offers inside sales crm with built-in communication, while Insightly focuses on crm + project management with ai features.